What You Need to Know For Maximum Exposure on Twitter. While the internet hasn’t been in existence for very long, its rate of development has been exponential. Of particular note is the rise of social networking sites like Facebook, MySpace, LiveJournal, and Twitter. The massive popularity of these sites has led some to coin the term “Web 2.0” in reference to both the new interactive capacity and the new networking focus of the internet in people’s daily lives.
Twitter, as the newest popular addition to this group of sites, has become particularly important for those who work in e-commerce or internet marketing professions. To many in the advertising business, it represents an easy, cheap, and effective way to reach a massive audience. Read on to learn the best ways to create a huge group of followers on Twitter for any business purpose you can imagine.
Focus on content
While there are tricks you can use to get more followers, when it comes down to it, the main reason people will follow you is because they enjoy and appreciate your content. If you have nothing interesting to say or are simply spamming them with ads for your business or product, you will not gain followers and will probably lose those who gave you the benefit of the doubt. One method is to focus on what you are interested in or something truly unique you have to offer and work from there: people who search for the topic may find you and you can gain a base the old-fashioned way.
To help this along, it is good to use hashtags, albeit sparingly. A hashtag is a way of marking a keyword in your post. For example, if your specialty is PPC advertising, you may want to put a “#” mark before “PPC” in your tweets to mark it for easy searching. Not everyone uses hashtags, but they are popular enough to increase your followers.
PPC hashtag
Watch/Follow Top Twitter Users in Your Niche
Another approach would be to watch top Twitter users in your niche, use Twitter search to track hot discussions in your niche, and focus your efforts on those topics to generate a lot of user traffic. This method is more time intensive, as you have to continuously stay updated and come up with new topic specific/latest news type of tweets.
Advertise Your Twitter Page!
Advertise your Twitter account everywhere: on blogs, other social networking sites, your business website, business cards, and even real-world business meetings and events. For every new follower you get from this sort of targeted traffic, you have access to a whole related network of people who will be naturally more inclined to follow you than the average web browser. This helps your followers grow through word-of-mouth, recommendations, and horizontal linkages.
Another small tip
In the process of doing all of this, don’t forget the basics. Don’t tweet too much, or too many unrelated tweets, as you may lose your audience’s attention. Tweet about pertinent and interesting information, make sure you have a profile picture and fill out your bio, and cater to what your audience wants to know. You will gain and keep more followers in no time at all.
What is your ways for gaining more followers and keep those who are following you on Twitter?
This post is part of our Guest Blogging contest, if you like it then why not sharing it with your friends by retweeting it? this will give credits to the author and a better chance to win one of our awesome prizes. By the way.. you also can participate in our contest, it’s not late!
How are you Making your Business Amazing
Why You Should Choose Audio or Video For Your Podcast
How High Google Ranking is Like Taking Candy From The Baby
5 Reasons Why You Should Answer Your Readers’ Comments
Why Conversion Rate Optimization Is Important
The Blogging Language as I See it
How to Get 40+ Comments on Every Post
10 Simple Ways to Get Your Guest Post Rejected
10 Best Web Design Articles at MMO Social Network
Start a Real Estate website Today using ElegantEstate Wordpress Theme
A Million Votes for your Health
It Seems that Thesis 1.8 is Ready – Here are Thesis Theme Tutorials
Who am I to Criticize Anyone?
A Blogger’s Personality – 3 Personality Traits you Need to Succeed
Boost Your Business with Search Engine Optimisation
The Blogger’s Atlas
How to get an Affordable yet Professional Looking Logo for your Blog
New Design for CommentLuv Info Panel in this Sexy Version
When Is #1 Google Ranking Yours To Lose?
Time for Blogging to meet Design in a Business mode
How to Stand Out of the Crowd in Blogging Industry
Getting Rid of Ad Blasting Zombies Once and For All
Our FB Comluv Blogging Contest 20 Winners
Our Blogging Judges Team Play Important Role in our Contest
14 Design Mistakes That Could Cause Your Site to Fail
5 Key Steps To Boost Your Affiliate Commission
6 Reasons Why You Should Start A Blog Before You Start a Business
Give your Blog a Little TLD
Blogging – The Way to a Search Engine’s Heart?
Best 10 Blogging Articles at MMO Social Network
How I Promoted my Drupal Design Bookmark site through BuySellAds
The Downside of List Posts
Boost Your Blog Traffic With Google Trends
3 WordPress Plugins to Use When Doing Maintenance
Content IS NOT king… Relationship is
A Script Tells the Story of Publishing My First Post for A Famous Blog
How to Start a Blog in a Crowded Niche
Why Popup Domination is Increasing it’s Price
10 Killer and Effective Twitter Tips for Bloggers
Getting Your Readers Interact More with Your Blog
Hesham (30)
ZK @ Web Marketing Blog (28)
Tran Tinh (26)
Ana | Traffic Generation Cafe (24)
element321 (21)
Rohit @ Social Bookmarking Service (14)
Colleen@Kennewick Homes (10)
Ileane Smith (10)
Alex Whalley (9)
BizSugar.com (8)
{ 33 comments… read them below or add one }
(1 comments) August 7, 2010 at 9:42 am
Hi Adriana!
The basics are so important. I tend to operate a policy of asking myself, “What would someone get out of following me?” when I am Tweeting. Let’s face it… there has to be something in it for your followers, whether it’s entertainment, humour or information.
Tweeting too much is a pet peeve of mine. If I login to Twitter and my screen is completely full of Tweets by just one person and this happens over and over, I tend to unfollow! But maybe I’m just impatient….
(6 comments) August 3, 2010 at 1:17 am
Adriana, great article.
It’s very important you shore up the relationship with your followers and allow them to get to know you. One way that I’ve found is great for doing that and opening up communication is using Follow Friday. Instead of giving a long list of your favorite followers though, I find it better to use one tweet per individual with a reason why you follow them and then link to their website as well. They often appreciate the extra effort as well as the traffic love.
John
Appreciable post. Information shared here are very useful and beneficial for us. i am going to follow this. Specially, i like your last small tip which would help in taking care of our audiences.
Thanks and keep updating us.
(2 comments) July 23, 2010 at 1:35 am
Hi Adriana,
I think from a bare basics point of view, this would be a great introductory article for beginners. Over time, depending on people’s ‘why’ of using twitter, they tend to forget the basics and head over to spammy tactics. Right now, it IS very noisy in there. and it’s still growing to the tune of 600 million users!
(53 comments) May 15, 2010 at 11:46 am
Having your Twitter bio written correctly is very important for your twitter followers to see who you are and what you are about and should be written well with out using too many keywords…
NEW from Blazing Minds´s last blog ..How To Write a Twitter Bio That Gains You More Followers
(1 comments) March 24, 2010 at 9:54 am
Adriana,Thanks for some really good information on how to use Twitter. It’s good to know that it is OK to not follow everyone who follows you.Thanks for sharing with us.
(1 comments) March 22, 2010 at 9:45 am
I have a much better response on FB and Linkedin, so I rely on those more often. It takes me more than 140character to build a relationship. With Twitter i feel like i’m tweeting to the wind. But my goal next month is to take some time to learn to use some twitter tools and get better at it.
The Business Coach for Moms´s last blog ..Brag About Yourself Here
(244 comments) March 13, 2010 at 5:46 pm
What happened to – keep up an awesome blog, promote that, and let followers follow naturally?
Dennis Edell´s last blog ..Do You Have a Good Website/Blog Designer? Meet CJ – My Awesome New Designer!
(5 comments) March 13, 2010 at 12:29 am
Im happy now…
bcoz im following all the points you mentioned here..
thaks for the tips
sudharsan @ tricks tips´s last blog ..Badjuju just happened !? – Commentluv Problem solved
(1 comments) March 11, 2010 at 10:16 pm
Adriana,
This is a fantastic overview of Twitter. I love using Twitter for networking and relationship building. I am quite open about probably being a Twitter addict and like you said I watch carefully to not Tweet too much. The only thing worse than people who Tweet 30 times in a minute twice a day full of spam, is the bots and “pro” spammers.
I also agree that answering people or creating conversations helps grow my list a good deal.
(1 comments) March 11, 2010 at 2:17 pm
Thanks for sharing such great tips.
Advertising my Twitter page is something that I need to do more of, so thanks for sharing that tip. Marked that down on my list of things to do.
Wendy´s last blog ..Nicole Dean Mini Site
(1 comments) March 10, 2010 at 10:06 am
Great post! Very helpful tips. I didn’t know about hash tags for a long time but they are very useful.
You’ve inspired me to enter the contest. Maybe .. we’ll see. LOL
Glennette Goodbread
Glennette Goodbread´s last blog ..You can’t say you didn’t know …
(3 comments) March 10, 2010 at 8:04 am
Great tips Adriana!
I think it is important to stay true to yourself and your followers. Be who you are and be natural. The Twitter “rules” are many, best is just to be polite and nice without being annoying I’d say
I liked Geralds tips about twitter directories, I’ve never used one so I will check that out.
Personally I’m not a big fan on auto dm’s when follwiwng someone.
Linda´s last blog ..8 Quick Time Management Tips For Online Entrepreneurs
(1 comments) March 9, 2010 at 9:17 pm
Clear information on a method of communication that often ends up being MIScommunicated. Thanks, Adrianna. Nice to learn that it’s not considered impolite to not follow everyone who follows me, and that others hate those auto-tweets, too. However, I think maybe I’ve been abusing the hashtags. (blushing.)
(1 comments) March 9, 2010 at 5:31 pm
A very clear and concise post with great tips on using Twitter ~ thanks Adriana. As with all web content, you should only post quality tweets. I can’t understand what people who spam Twitter think they are accomplishing.
I have had the best luck building a Twitter community by following people in my niches, looking at their followers and looking at the people who tweet about my niches (I use Google Reader for the last step).
Coronado Cookie´s last blog ..Storm Front Hits Coronado Beach
(1 comments) March 9, 2010 at 4:45 pm
Great tips Adriana! I totally agree on using hashtags sparingly. Some people just go way overboard and it’s annoying LOL
As for following people in my niche, I have a hard time finding people who are not spamming all the time. I have a lot of people to sift through to find the good ones.
The thing I struggle with most is that I use my name as my Twitter id and have used my account for both my weight loss/fitness niche and business. It really doesn’t always go together but I have a hard enough time keeping up with other things I’m not sure I could handle another Twitter account. Maybe one day!
My biggest tip like you mentioned above is not to follow everyone who follows you. If I don’t know them, I usually keep an eye on their Twitter stream and usually know if I’ll connect well with them. I’m also NOT offended if someone I follow doesn’t follow me back
Angie (Losing It and Loving It)´s last blog ..Healthy once again
(1 comments) March 9, 2010 at 3:50 pm
I put my twitter ID on my business card this year too, and a lot of people commented, “Oh you Twitter too?” Even had a few people grab their phone from their pocket and follow me right then and there.
Great tip!
Loretta´s last blog ..Do You Need Blog Management?
(1 comments) March 9, 2010 at 3:40 pm
I liked the “Don’t forget the basics” tips. All too often peeps get carried away and too into some technical feature of what they are doing and forget it’s a SOCIAL medium.
Alex @listbuilding´s last blog ..Internet Business Models – Which One Is Best For You?
I believe content is the king of Twitter, I personally notice that people spam everyone and it may inflate the number for a second, but after a while everyone starts to realize that they don’t even have anything to actually offer. In face its pointless to even have people follow you if you aren’t going to put in the time and effort to keeping them coming back.
(20 comments) March 8, 2010 at 1:53 pm
Great tips in the article and the comments to. My tip would be not to automate anything in your account. Keep it human and interact a lot.
Anne @ b6s.net´s last blog ..Is Someone Stealing Away Your Affiliate Revenue?
(59 comments) March 8, 2010 at 9:40 am
All great tips.
To add another little tip, you can get listed at Twitter directories like we follow and twellow
These are just a couple examples but there are a ton of other similar directories out there.
The cool thing about these directories is that they allow you to add yourself under relevant categories. So if, for example, you put yourself under marketing as a category, people looking in the directory under marketing will be likely to find you.
Gerald Weber´s last blog ..FamousBloggers.net Guest Blogging Contest
Excellent addition. I personally haven’t been using Twiter directories so far: I should probably look into that.
(57 comments) March 8, 2010 at 9:36 am
My only twitter strategy is follow others but i will reconsider to add more strategy as in this article.
Dana @ Blogging Update´s last blog ..Write Short, Please!
(1 comments) March 8, 2010 at 8:52 am
This is great information. I’m fairly new to the Twitterverse and am slowing starting to learn the basics. I do have a question though, well two actually, how important is the following/follower ratio, and what is the ettiquette regarding follow backs?
PLANETwebfoot @Social Networking Software´s last blog ..Is there value in a Custom Social Network?
I personally don’t follow back everyone who follows me. You need to look at their Twitter stream and see if what they tweet interests/help you, if their tweeting frequency is right for you & won’t drive you bonkers, etc. It’s important to put some thought into who you follow.
Adriana Copaceanu´s last blog ..PPC Challenge Update
(92 comments) March 8, 2010 at 4:38 am
I cover this type of stuff over at TwitterWatchdog.com . I cannot emphasize the importance of following these same suggestions you have given here. I like to see others on the same page.
Nile Flores´s last blog ..Blogging 101: Finding the Right Words
(7 comments) March 7, 2010 at 11:06 pm
Nice basic tips, sometimes people can forget the fundamentals and be blinded by money. The key to using twitter is to be engaging and likable. People don’t want to follow someone who is boring..
P.S. ..and for the love of god, please don’t have twitterfeed blast out 4 tweets every 30 minutes!
Josiah@Tumblr Themes´s last blog ..Photo Gallery
(2 comments) March 7, 2010 at 7:12 pm
Great post. Things I do my best at practicing..
*Delivering good content.
*Not spamming with salesy crap.
*Don’t put up so many twitter posts in a day that not one person feels annoyed enough to unfollow!
Good stuff! Wag!
K9 Coach´s last blog ..Running Safety – Run For Chelsea Take Back Our Parks
(2 comments) March 7, 2010 at 6:54 pm
I found answering people back works the best
Nice post
MrCDrop´s last blog ..Key West memories
I definitely agree with advertising your Twitter profile. I’d add that you should include adding it to Twitter directories such as Twellow and WeFollow. I always suggest those when telling new Twitter users where to find relevant, targeted followers, and it makes sense that while you’re looking for those kinds of followers, you should add yourself so you can be found by others as well.
Kristi Hines´s last blog ..Fetching Friday – Resources Mashup & a Viral Video
(1 comments) March 7, 2010 at 6:19 pm
I just ignore Dm’s if they want to grab my Attention they can Retweet or ask mea question about one of my blogs topics.
(17 comments) March 7, 2010 at 6:11 pm
That is a good point Jack! I think DM’s carry almost no benefit anymore. I will admit that I usually send a DM to everyone that follows me – but for a couple of seconds work it could get me a new subscriber.
Tom@Build That List´s last blog ..When Is The ‘Creative License’ Taken Too Far In Marketing?
(2 comments) March 7, 2010 at 5:53 pm
Great tips here! I myself hate those automated direct messages. Since the recent phishing attacks, I hardly click on the links in DMs anyways. Thanks for sharing!
Jack@Tweet Your Stumbled Link´s last blog ..By: Jack Nguyen
{ 9 trackbacks }