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Twitter Engagement

5 Simple Steps To Increase Your Twitter Engagement

When you are on twitter do you sometimes feel like you are chirping with no one listening?

Don’t worry, you are not alone. Everyone is tweeting so quickly it is easy for your tweet to get lost in the stream. However, twitter is a really easy platform to engage with other people. Maybe it is because of the character restrictions, making it quick and easy to reach out. Whatever the reason, it is a great platform to quickly build relationships with your peers and stars of your niche.

When I opened up my new business, SproutSpire, about two months ago, I was starting from zero. Now my twitter followers are growing daily and I have many conversations on twitter.  I am currently on track to see my followers grow by 400% from last month, but more importantly, I am creating relationships that are helping my business grow. And I have done it without spending a cent.

Here are five easy steps that you can take to start getting more engagement on Twitter.

1. Reach Out

In the beginning, especially when I was only getting a couple of followers a day, I would reach out personally to new followers and send a thank you message for following me.

I personally hate those automated tweets that say things like “Thanks for following me, like my facebook page!” or “Thanks for following me, here’s my free ebook.” I feel like, for me, it is too soon to be promoting your stuff. I want to first establish a relationship.

So, when I reach out personally I mention their name and ask them a question related to their profile.

Now, I am getting  far too many people to do something really personal every day, and I can’t say hi to everyone. But when I have the chance I ask new followers how there day is going. This alone often starts a nice conversation with people.

2. Reward Those Who Reach Out To You

I “reward” people who engage the most with me. By reward, I make sure that I make an effort to promote them and their stuff. At first maybe I’ll give them a shout out – “Thanks @name for being awesome” or something similar. Then I will start promoting their websites and blog posts in tweets. Often this sparks a conversation or a reciprocal link back.

From using this method, I am networking with some fantastic people who I love to promote, and who love promoting my stuff back.

A big tip on how to keep track of your most engaged followers – create a list in twitter. Call it something like “awesome people” – your followers will be ecstatic that they made the list, and you can easily track the list in Hootsuite.

3. Know The Best Time To Post

A fantastic free tool you can use to find out when people are most engaged with your twitter is called Tweriod.

Tweriod helps you discover the best time for you to post out tweets to reach the widest audience. It can tell you when your followers are likely to be online, and when your tweets get the biggest exposure.  What Tweriod does is connect to your account, evaluates your followers, and then sends the report back to you to analyse.

I only advocate doing self promotional tweets about 20% of the time. Tweriod shows you optimal times to post these kinds of tweets. The great thing is you can use Hootsuite or Buffer to queue up these kinds of posts. Use time boxing to set up a week’s worth of promotional tweets in half an hour or so.

You can also use these time periods to schedule questions that provoke conversation, or share something a bit funny, to encourage even more conversations (even if you are sleeping).

4. Don’t Be Self-Absorbed

This draws on something I touched upon on the previous point. Make only 20% of your posts (or less!) about yourself. Yeah, I know, it is hard to do. But the main goal of social media is to, um, be social. Build connections, build relationships.

Self promotion isn’t all bad. After all, as you are building up these meaningful relationships, these people are interested in what you do and what you have to say. But, for your new followers, constant “Me Me ME” is a huge turn off. It may mean you will be unfollowed, or not followed in the first place.

Don’t worry too much about unfollowers – after all, you want the people following you to be interested in what you have to say. But don’t destroy the relationship before it has even begun. Twitter works better as a lead generation and nurturing tool than as a place to sell.

5. Leave Room For Engagement

A simple one; Don’t forget to leave room for people to retweet what you say. A good rule of thumb is to leave 25 characters spare on your tweets so that others can retweet what you say easily. If you make something difficult to do, then not as many people are going to do it!

What Do You Do To Engage On Twitter?

I’d love to hear what you do on twitter to engage in conversation. Let me know in the comments below.

Carlie, the founder of SproutSpire, and blogger for over 15 years, is committed to helping you grow your business online through content marketing.

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{ 39 comments… add one }

  • jawad zaib March 14, 2014, 1:51 pm

    In developed countries like Pakistan Facebook is more used then Twitter and that is why most bloggers from Pakistan are focusing on Facebook,,,but newbies like me are now trying to get some love from Twitter as well that is why these tips are going to help me a lot while using Twitter thanks for sharing such a nice post with us….

  • Nisha Pandey February 26, 2014, 5:25 pm

    I completely agree with this.
    Rapport of the interacting persons helps in creating better relationship. Thus, it is required to appreciate those who are devoted to your profile.

  • James December 6, 2013, 8:13 am

    I had just started using my Twitter account 2 months back and i am just gettin 2 to 3 followers everyday. I think initially giving thanks to followers is a very good idea.

  • Steven Fromm November 17, 2013, 10:36 am

    Great post full of great points. This was a very helpful to me as I did not know much about tweeting. Really liked the reaching out, reward and best time of day points. These strategies can be immediately implemented. So thanks so much for your insight and guidance tools.

  • Gautam November 17, 2013, 3:39 am

    I am trying to increase followers these day and the one thing am doing is to follow everyone so that they can follow me back and hence am gaining followers very fast.

  • Adeel Qamar November 10, 2013, 9:10 am

    Nice post dear, Really nice and effective tips to increase follow ship. I think one should post good and informative links regarding its niche as it will not only make him an authority in his niche but it will also increase engagement.

  • Pankaj Chauhan November 7, 2013, 11:56 pm

    Yes, Twitter can be a great platform for building relationships and community but it is also filled with spammers. Most of the times, you will see people who are following you are just following you to promote their products.

    I agree that is not the case with all the followers. Using Twitter properly and wisely will definitely increase your popularity and number of followers.

    One suggestion I would like to give here is: Search for people who share common interest and then follow them, most likely those guys will see your profile and if they find it that you have same interest, most probably they are going to follow you.

    Don’t just follow anyone, only follow individuals who are real people and have something in common.

    At last, I would like to thank you for this great article.
    Pankaj Chauhan recently posted..30+ Calligraphy Fonts – Beautiful and High QualityMy Profile

  • Shikha Jain November 4, 2013, 12:35 am

    A wonderful post unusually thoughtful and insightful content!

    I fully agree with you on the bad trend on Twitter to send automated thank you messages via DM.

    That’s spam and it has ruined Twitter DM for me. I had to turn off the notifications and now only look sporadically. Ironically, people who have real DMs tweet me saying: “Check your DM”.

    I’ve always followed your point 2, but love how you phrased it into something actionable for everybody.

    Looking forward to trying Tweriod. Have been using Crowdbooste which also suggests the best tweeting times for you based on your history.

    Thanks for taking the time to share your wonderful insights. Looking forward to more posts.

    Best,
    Shikha Jain recently posted..The Growing Importance of Unique Well Written ContentMy Profile

  • Hamza Sheikh October 30, 2013, 4:49 pm

    Reaching out and rewarding is something that is too common these days everywhere not only on Twitter, but on Facebook too. However, jumping in the trends is something new and cool for every brand, if they really know what they are doing.

  • Pulkit October 30, 2013, 10:40 am

    Social sites are very important for any blog to interact with readers and to get traffic and twitter is one of them . Thanks for sharing this article . This is surely going to help with respect to twitter

  • Vidushi October 30, 2013, 9:42 am

    I don’t use Twitter to promote my Blog, but after reading your tips I think I should use it. But I usually think from where to start? I don’t know, but I feel getting followers on Twitter is difficult. So, from try I will definitely give it a try. Feeling motivated :) .

    Thanks :)

  • Susan Velez October 30, 2013, 7:33 am

    Hi Carlie,
    I actually just started using Twitter about 2 months ago and I still have a lot to learn. You have definitely shared some great tips that I will be using to see if I can improve my Twitter marketing.

    I still have so much to learn when it comes to using social media. I’ve realized that just like anything else that you do online, it’s all about building relationships.

    I like how you personally send out an email for every follower you get. I haven’t done this, but then I haven’t really been using it on a regular basis. I will begin implementing some of the techniques you discuss to see if I can improve my Twitter strategy.

    Thanks for sharing and I hope you have a great day.
    Susan Velez recently posted..10 Lessons I’ve Learned From Creating My Own ProductMy Profile

  • John October 29, 2013, 11:42 pm

    Nice post made by the writer. I know that all of these are not that easy as we think, just like organizing an event. Organizing an event could be stressful and time-consuming. But there is a best way to lessen your stress, just leave it to the event planner. See… longega.com

  • Neha Khulbe October 28, 2013, 8:44 am

    Thanks for the wonderful tips. My twitter account is new and I am going to try these techniques.

  • Tushar October 27, 2013, 11:14 pm

    I have just entered twitter few days back and was like twitter is just waste for me, but then heard frm twitter you can get lots of traffic and all. So started reading about how to engage in twitter to get traffic and also to make it a celebrity twitter account, and this post surely gonna help me out.
    Thanks on that Carlie

  • George October 26, 2013, 5:23 am

    Twitter is a great way to promote your content but as you say you should not be self absorbed. Twitter and other social media are places where you need to be social and build relationships with people with similar interests.
    George recently posted..Content Or Marketing For Driving Traffic To Your BlogMy Profile

  • Laura Raisanen October 25, 2013, 2:46 pm

    Hey Carlie,

    Awesome article, your tips are very useful when trying to get it right on Twitter.

    I hadn’t actually thought about leaving room for engagement before and have often used all the possible characters myself. Thanks for this tips, I will be paying more attention to it from now on for sure!

    Have a great weekend!

    Laura
    Laura Raisanen recently posted..10 Tips To Successful Email MarketingMy Profile

  • Mizanur Rahman October 25, 2013, 1:18 pm

    Beside your awesome tips i think “Quotes” and #Hashtags also perform to get attention of twitter user to Increase Your Twitter Engagement. I got the result in this way .. What would you think?

  • Ekta October 25, 2013, 4:01 am

    HI Carlie, Nice tips here.
    I am new to twitter and most of the people who have bee following me seem to be spam. Could you direct how to manage that and get some real people to come to follow me.

  • Joe Hart October 25, 2013, 3:28 am

    Twitter has an unspoken give and take culture.If you retweet and engage with people,they will mirror it.Atleast some of them will.A dedicated Twitter marketer can make a huge difference in such scenarios.

  • Gobin October 24, 2013, 11:26 pm

    For survival on social networks it is the basic principle to be a part of the community. If you do good for the benefits of other, hopefully they will response you in the same way. As on Social Networks everyone believes in give and take. Your tips about the twitter are because of your practical experience, we will sure apply these in our work
    Gobin recently posted..The Social Media Marketing workshop on 10/5/13 was a great success!My Profile

  • Ankur Upadhyay October 24, 2013, 1:09 am

    Twitter tribes like Triberr also helps in interacting with some of the best persons in your niche. First and foremost, Twitter is a social networking site and you need to be social. Thanking others for retweeting your tweets also increases engagement.

    Thanks for sharing these valuable tips, Carlie.
    Ankur Upadhyay recently posted..5 Awesome Web Analytics and Traffic Statistics plugins for WordPressMy Profile

  • SJ Scott October 23, 2013, 2:09 pm

    Great tips. Particularly #4. As marketers and bloggers of course our purpose for being on Twitter is to expand our brand and get more eyes on the things we right, but as you point out, even though it may seem counter-intuitive, the WORST way to do that is to broadcast a whole bunch of stuff about us.

    These are social networks and they require being social and engaging others. You may get a few eyes on posts when you send it out on twitter, but networking with people and developing relationships is work one heck of a lot more.

  • Shikha Jain October 23, 2013, 12:40 pm

    Over the years I have always thought that there is an SEO as well as a community refection in having more conversation your blog so this has been super important to me. Also I find the idea of conversation on blogs interesting and any way that we can get our sites to have more ownership by the visitor the better.

  • Stephan October 23, 2013, 12:35 pm

    Very nice article.
    My strategy is manage my time to public my article, It was really hard at the beginning but i can control it now, try to know my audiences and give them interesting things and be different from the others.
    thanks for your sharing.

    stephan
    Stephan recently posted..Arcu: Responsive OpenCart template for your online storeMy Profile

  • Sebastian October 23, 2013, 11:16 am

    These really are amazing tips.

    Do you follow back the people who follow you? Also… 2 months and you have accomplished so much progress?! I’m very impressed.

  • Chery Schmidt October 23, 2013, 9:48 am

    Good Morning Carlie! These are some great tips here.I have been on twitter for a few years now but never really understood it. I have been taking tips from people like yourself Carlie and putting them into action. Thanks for yet another free tool. Tweriod. I can see how this can be beneficial! Chery :))
    Chery Schmidt recently posted..A Success Mindset? It’s Your Choice! 10 More Positive AffirmationsMy Profile

  • Dean Saliba
    Twitter:
    October 23, 2013, 5:06 am

    Hmmm, very interesting. Before reading this I would have said the best way to increase Twitter engagement (or engagement on any social media site) would be to be more active. :)
    Dean Saliba recently posted..Want More Comments? Here are 6 Ways That will HelpMy Profile

  • Jane October 22, 2013, 8:25 pm

    Carlie, I should say this post is on time. I am starting to revamp relationship building on Twitter again and your tips will certainly help me.

    Reaching out to people works great on Twitter, more than I expected. And whenever someone tries to reach out to me, if I return the favor, I see that I easily build relationships :) Thanks again!
    Jane recently posted..Moving To Cloud Based Exchange ServersMy Profile

  • Maxwell Ivey October 22, 2013, 4:24 pm

    Hello; After reading this post, I realized that I am doing very little to engage people on twitter. The best I can say is that I tweet other people’s posts and retweet their tweets. I routinely send a thank you on face book and linked in, but I’m not as familiar with how to do this on twitter or pinterest. being a blind computer user not all aspects of social media sites are accessible. And I had heard about keeping your tweets to 120 characters but the person i heard that from didn’t say why. so, now i know why hardly any of my tweets get retweeted. thanks so much for this one. take care, max
    Maxwell Ivey recently posted..How I came to be called Mr. MidwayMy Profile

  • Adella October 22, 2013, 3:19 pm

    Hi Carlie. Great tips! I try to interact with influencers who have the ability to drive tons of attention for me. I like to ask questions related to their recent Tweets. Yesterday, I had a small conversation with fabulous Mari Smith about her new Tweet, “4 Key Elements of Your Facebook Marketing,” that was broadcasted to all of her followers.

  • Denis D. October 22, 2013, 3:03 pm

    Those are some awesome tips. I really like the last one about leaving room for engagement. I never really thought about it, but it makes total sense to leave some characters so other users can add something useful to your tweet.

    Thanks for sharing this post.
    Denis D. recently posted..How to Become an Authority in Your NicheMy Profile

  • Vukasin October 22, 2013, 12:50 pm

    I enjoy socializing with others on Twitter. It is my favorite social network.
    When people ask me: ”What is the key with your Twitter”?
    I just simply answer: ” I’m there to socialize, not to promote my content”
    And I always do a nice promotion of my site, with a simple talk, nothing else.
    Vukasin recently posted..5 Top Reasons you will fail As A BloggerMy Profile

  • Akaahan Terungwa October 22, 2013, 11:54 am

    Hi Carlie,

    You’re so correct. There is nothing that pisses me off like someone who is obessed with him/herself and bothers only about their content.

    Like you pointed out, social media is about sharing…and who said sharing is about you and you alone?

    I wish you a wonderful week ahead!

    - Terungwa
    Akaahan Terungwa recently posted..BAD BLOGGING ADVICE YOU SHOULD IGNOREMy Profile

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