Start a Blog

8 Things To Think About BEFORE Starting A Blog

Blogs are started in thousands every day. It is because blogging is one of the most powerful ways to market any business, product or a service.

At the same time, most blogs are started without proper thought and hence they do end up as a failure! Let me share 8 basic things you should think about BEFORE you start a blog.

Let’s dive in.

1. Why do you want to start a blog?

Yes seriously, I’m asking you. Why do you really want to start a blog? Don’t say you want to start a blog because everyone else is doing it. Yes blogging seems to be popular recently and more and more blogs are started every day.

And yes you might have read the success stories from various bloggers. But don’t start a blog just because you are motivated by seeing the happenings in the blogosphere.

You should have your own message to the world. You should have something worthy to share (that too for a long time)! If you don’t think that you have anything worthwhile to share, it is better not to start a blog.

I’m not discouraging you! But I am trying to save you the trouble (and time and money).

2. Have you chosen the right niche?

This one is really crucial because the niche you choose is one of the factors that is going to decide your longevity in the niche. Now, there are two things: (i) Your passion for the niche and (ii) The niche’s profitability factor.

You need to choose a niche that satisfies both the above mentioned components. One without the other simply won’t work.

3. Are you willing to spend time on your blog?

If so, be specific (how many hours per week or per day).

Blogging is not magic, as most newbies think and expect. Just as with any job, you have to work your butt off to make it with blogging too. However unlike in your day job where your boss kicks you to make you productive and you have constant deadlines and accountability, with blogging you are your own boss. That is both a blessing and a curse.

Now you can slack off 7 days a week if you want to. You can take two vacations per year that are 6 months long. And you can choose to be unproductive if you want to. You need to have self-control and commitment to the amount of time you spend on your blog!

4. Are you willing to spend, um…, invest on your blog?

Now comes the money. I can see the term “make money blogging” is quite popular. But a term like “invest in blogging” is not so popular. Nevertheless it is very important. If you want your blog to be a business that will make you money, you should treat it like a business too.

Now tell me, how many real world businesses do you know are started without an investment? Every business needs an upfront investment. And if you want your blog to be your business you have to be willing to invest money in it.

Now, you are lucky because unless you have a bricks and mortar business, you won’t be needing thousands of dollars (or even hundreds) to start a blog!

If you are still confused, this post should help.

5. How do you intend to monetize your blog?

Have you decided on your blog monetization strategy? Most people start a blog and then scratch their head on finding out ways to monetize it. That should not be the case, which is why I’ve included this as an item under 8 things to think about before you start a blog.

Think of at least 10 possibilities to monetize your blog. And then try them out and stick to 4 or 5 ways that work for you.

Never rely on only one income stream. You will be in trouble. Rather, have 4 or 5 income streams and make sure some of them are passive streams (meaning you don’t always have to be working in order to earn money!).

6. Do you have a product or a service to offer?

This one is crucial! In my opinion every blog should be backed up by a product. For some businesses it is just the other way around. They backup their products or services with their blog and use their blog as a marketing tool.

Nevertheless, a blog works as a great tool to invite traction for both the cases mentioned above. So think about a product or a service that you can develop over time.

The product can be anything from an e-book to a full in depth course. It is totally up to you to design your product or service. But without something to sell, it will be hard to keep up with the competition and also to make money passively!

7. Are you willing to learn?

Don’t let the others fool you. Blogging does have a learning curve. You might want to learn about writing, formatting, using WordPress, installing plugins, fixing the little bugs, SEO, and much more :) No I’m not trying to scare you here. Not at all!

And it is not necessary that you should figure out every single thing yourself. You can always outsource. But you should at least have background knowledge to make sure you get the right output even if you outsource; get it?

8. Are you open to improvising?

You might encounter lots of criticism. Not all criticism is bad. Of course there will be some negative comments from the haters. As they say, the haters will always hate. And you gotta ignore them and simply move on.

But there will be genuine criticism that come from your peers and supporters. They simply want you to improve.

In such cases you should be open and willing to improvise. Of course you cannot implement all the suggestions from all your friends. This will make your whole system unstable.

However, you should be willing to accept positive suggestions and implement them. You will see great improvements on your business in the long run. Trust me on this.

Give your thought before its too late!

So there you go! Even if you have already started a blog, I strongly suggest you think about these 8 things before you start worrying about stuff you’re stuck on.

Giving these 8 things a little thought will change the way you think and approach stuff with blogging. And yes, I’m pretty sure, you’ll start seeing a great improvement.

Jane helps bloggers and entrepreneurs to build blogs that succeed. Get free access to her library of resources by clicking here. She has authored two e-books Problogging Action Plan (winner of the Small Business Book Awards, 2012) and Guest Blogging Champion to help bloggers become successful in their blogging business.


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{ 53 comments… add one }

  • Monu Kumar March 30, 2014, 8:39 am

    Hi Jane Sheeba,
    Friend firstly i would like to say you a wonderful thanks from my heart regarding this knowledgeable article for us. Dear Jane Sheeba frankly speaking in this article so many points are so unique and very helpful for me. But Jane Sheeba i have a point for this article you can add in it. Point is “You Have Extra Skills-If Yes Then Start Defind”. In last dear Jane Sheeba this article is so amazing and superb for beginners also. So please update these kinds of information’s with us on regular basis.

  • Sophia March 10, 2014, 10:01 am

    Hello, I’m new in this field and there is lot of things that I really have to know. I think you tell the truth like fake fake blogs which are totally waste of time, and just like that blogging is harmful..They didn’t get anything but I am glad that I got your blog. Thanks.

  • Ankit Sharma March 4, 2014, 9:56 am

    I am going to start a new blog on tech news. I found very helpful information here. Thanks for sharing such useful information.

  • joe arrigo February 25, 2014, 8:56 am

    As to your first point, “Why do you want to start a blog,” one great reason is a love for writing. Writing articles for a blog consistently will most likely dwindle over the long-term if you don’t love to write, whereas making money as the primary reason probably won’t sustain you over the long-haul that’s crucial to success.

  • Zareen February 21, 2014, 6:06 pm

    I think choosing a write niche is worth mentioning tip before starting a blog. I like all your 8 tips for blogging, and i shall keep in mind to start any new blog.

  • Ritesh Saini February 18, 2014, 8:57 am

    Thanks for this amazing post.
    It inspired me a lot. Now I am thinking of starting a self hosted Wordpress blog. Wishing for success of FamousBloggers.net :)

  • Arup Ghosh February 17, 2014, 11:54 am

    Thanks for this awesome article. The first time I started a blog on a wrong niche and the blog died as usual. From then when I start a new blog I prepare a strategy for it with right choice of niche.

  • vertika Nigam February 14, 2014, 1:07 pm

    I totally agree with you, first figure out goals and then work according to them is the best way to star a successful blog from the first day. Thanks for sharing valuable insight.
    vertika Nigam recently posted..Factors To Consider Before Starting A BlogMy Profile

  • sonu February 12, 2014, 2:08 pm

    Awesome post and really good and helpfull for every one especially for me thanks a lot…………….

  • SJ Scott February 11, 2014, 12:40 pm

    Hi Jane!
    I think you have been in this “blogging” game for just about the same amount of time as I have, and you make some great points.

    While blogging can certainly be worthwhile, it is far from an “easy path to wealth and success”
    As you pointed out, it takes time, energy, effort, a LONG TIME and even some money to make them work.
    SJ Scott recently posted..(Kindle) Declutter Your Inbox: 9 Proven Steps to Eliminate Email OverloadMy Profile

  • Ankur February 9, 2014, 1:07 pm

    I agree with you. Actually i am working on these tips now a days. And improving my blog quality.
    worth sharing it…

  • Hari Charan February 9, 2014, 2:12 am

    Great post Jane.Every newbie blogger must have think on each and every point you mentioned here. Really nice, I’m one of the bloggers planning to start few other blogs related to many other niche. :)

  • joe arrigo February 7, 2014, 1:06 pm

    I’ve been blogging well over a year now, and all eight points you wrote here are important, and I believe I’ve adhered to them. My reason to start was that I love to write. If you don’t love something associated with blogging, it’s doubtful you’re going to persist…it’s hard work.

  • Sahil February 4, 2014, 10:52 am

    Wish I had read such kind of article before starting my blog, then I would not have to waste hundred of hours. BTW nice to be here again to read an informative post on blogging and bloggers!

  • Gladston February 3, 2014, 11:45 pm

    Hi jane
    I totally agree that this post of yours will help New bloggers like me in showing us the right path with blogging, I also agree that every blogger should look at his blog as a he is running a business. Thanks for taking effort in writing this article.

  • Nikhil February 3, 2014, 8:16 am

    Hi Jane

    Great post. All points you mentions are great and need to focus by every blogger. Before starting your blogging career you need to have focus on your WHY it is a most important. Without why there is No success in blogging.
    Always enjoy blogging Don’t take it as a burden.
    Thnak you for this great post
    Nikhil recently posted..How To Build Up A Continues Flow Of Traffic To Your BlogMy Profile

  • Rohit Dubey February 3, 2014, 8:00 am

    Choosing the right niche and going with fresh and unique content of your own can really be helping in the starting days of blogging.
    Rohit Dubey recently posted..How To Root Micromax A110 Canvas 2My Profile

  • Osei February 2, 2014, 12:45 pm

    Thank you Jane for the article and about choosing the right niche i’ll always suggest picking one you have experience in and monetizing your blog should be the last thing on your mind since its new

  • Thach Pham February 2, 2014, 9:39 am

    Ask myself “WHY I want to start a blog?” it’s an important point before start a blog because we can only succeed if you know what you doing.
    Thanks for great post.
    Thach Pham recently posted..Duffle Bag và những điều bạn nên biếtMy Profile

  • Tayyab Nasir February 2, 2014, 4:19 am

    You must have a good product and niche first of all and then hardwork is the best key to success :)
    Tayyab Nasir recently posted..10 BEST WAYS TO GET FREE TRAFFIC FOR YOUR BLOG IN 2014 ?My Profile

  • Mohit Rajwani January 28, 2014, 3:22 pm

    Going with the correct niche is what we all want to do in starting as in tech niche competition is getting increased day by day.

  • Marc Andre January 28, 2014, 2:06 pm

    The willingness to spend time is a big issue I see with a lot of people who are new to blogging. It seems like a lot of people have a false idea of what it’s really like to run a blog and how much time and commitment it can demand.
    Marc Andre recently posted..Guide to Epic Blog ContentMy Profile

  • Alex January 27, 2014, 5:08 pm

    I think the most important part is being unique and targeting a niche. There are already thousands of travel blogs about leading a nomadic life. It took these travelers years to build their brand, I think the quickest route to success is to focus on something random that is interesting and has a following.

  • Gautam January 27, 2014, 4:05 am

    Great post and explained too.You need to know your Niche and choose it wisely to start a blog.If blog started with only money making in mind it will never succeed.
    Gautam recently posted..WebhostingBuzz Giveaway-Hosting Accounts For 1 YearMy Profile

  • Steph Riggs January 26, 2014, 2:59 am

    I noticed some people who don’t choose their niche and start blogging but after spending couple of months they give up blogging. It is always recommended that if you are thinking to start blogging then choose such niche in which you have comprehensive knowledge so that people can get new information from your posts and keep visiting your website. By the way, your 8 tips for new bloggers are pretty helpful to think twice before start blogging.
    Steph Riggs recently posted..Google Penalty hits a Major California CityMy Profile

  • Ray Pollock January 24, 2014, 10:32 pm

    Hello Jane! I total agree with you about the 8 things above. And, most important, I think the first thing we have to consider is why do we want to blog. If we don’t have a great motivation, we can be failed very soon.Nice article!
    Ray Pollock recently posted..How to Choose Best WordPress Hosting – Your Guide to WordPress HostingMy Profile

  • Kedar Lasane January 23, 2014, 1:50 pm

    Hi Jane,
    Excellent Post . I think every blogger should think before entering in blogging field..
    >If they didn’t think…Don’t worry
    >>as per “Better Late than Never” old proverb,
    >>If your are blogger I suggest deep think on above point.
    >>>You will get surely success in Blogging.

  • Adithya Shetty January 23, 2014, 10:53 am

    Hi Jane,
    Great points, yes everyone should think of these things before starting a blog. . .
    I think selection of niche is essential; I see many people abandon their blogs after few months because of wrong niche selection. . . .

  • Adithya Shetty January 23, 2014, 10:51 am

    Hi Jane,
    Great points, yes everyone should think of these things before starting a blog. . .
    I think selection of niche is essential; I see many people abandon their blogs after few months. . .

  • Bilal Ahmad
    January 22, 2014, 1:48 pm

    There were some really good questions everyone should answer before starting a blog. I have personally done some silly mistakes in my career by starting blogs on inappropriate niche which at the end have failed.
    Bilal Ahmad recently posted..10 Best Examples of Extremely Fabulous Contact PagesMy Profile

  • silviu January 22, 2014, 7:18 am

    Hello Mrs Sheeba,

    Well, when you start a blog there is not so vital to have a message to the world. Most people simply start it to make money. They have a business and want to “translate” it online or want to start an online business.

    A message, a vision is one thing and a business idea is another thing. I think it is important to start even when you don’t have an idea in your mind. Just start and learn. In time, an idea will come and you will be able to create a message and offer people something.

    I think the most important roadblock when you start is … fear. Fear of the unknown, fear of failure, fear of success, fear of everything. Just Fear. This fear makes people stay in the “about to start” state or creates that feeling of being paralyzed and lost.

    I think the most important thing for those people is to help them with their fears. A real blogger and business man and woman will take away that fear and motivate people to move forward. Those who know how to do it will reach the highest success.

    Have a wonderful day
    silviu recently posted..Hunt Your Most Popular Posts with the Best RifleMy Profile

  • Tanveer January 22, 2014, 6:29 am

    Very nice and in depth knowledge provided by the author. Planning is a must not only for blogging but also for any other business. There are various combinations which make a successful blogger. It’s a myth that blogging can be done without hard work or investment.

  • Robb Gorringe January 22, 2014, 6:28 am

    Hi Jane,

    I really enjoyed all your points. For me, #6 is where I’m at. My new blog Today I Can Change is just a couple months old, and I’ve invested lots-of-love into it. I’m working on my product now too. But just reading your post stirs me up to get even more excited about it. Thanks for that!


    Robb Gorringe recently posted..Top 10 Most Popular GoalsMy Profile

  • Ben Troy January 21, 2014, 11:36 pm

    Blogging is also a real online business and that means we need to invest back to it. With self hosted we can do everything for ads and does not rely on thirt party.
    Ben Troy recently posted..Blogging TeensMy Profile

  • Samuel
    January 21, 2014, 10:02 pm


    Nice to see you here today on Famous Bloggers.

    Absolutely duper super you’re right! Blogging is never easy and it won’t ever be (only easy for those that are doing just to get the word out among their small amount of blogger friends).

    What I always recommend (And I’m sure you do too) is take it each day at a time.

    It is a marathon and never a sprint like some make it out to be like.

    Never hesitate to place down a plan for your work ethic and keep the consistency factor up of the plan.

    - Sam
    Samuel recently posted..13 Important Elements for a Successful Online Marketing PlanMy Profile

  • Babanature January 21, 2014, 12:46 pm

    Hello Jane,
    Without a purpose, i don’t thing a person deserve to live. Those who hardly fail are those that plan their every moves.
    I really did like this post and how you explained it Jane.
    Do have a wonderful week ahead…
    Babanature recently posted..Monetizing your WordPress mobile searchMy Profile

  • Veeramanchineni Lalitha January 21, 2014, 6:30 am

    Interesting article in today’s time people have become so busy in monetization and seo techniques that the value of writing a good article has been lost, people should be more concerned about the quality of the content and leave the rest to the users, the seo marketing and other things will work automatically.

  • Kostas Chiotis January 20, 2014, 8:28 am

    Nice post Jane, in order to succed a blog it should be treaten as a business, this is where most bloggers fail…
    Kostas Chiotis recently posted..21 Reasons You Need a Business BlogMy Profile

  • Waheed Mughal January 20, 2014, 7:55 am

    Great article i agree with you mainly on the ideas that SEO is changing but not really. I love the analogy with the car as well. Also the fact that you have a personal goal at the end of the list I hope will encourage all your readers to choose one for their own as well.

  • Jitendra Vaswani January 20, 2014, 12:45 am

    Jane awesoem tips. I agree most of the bloggers dont knwo how to start blogging. They fail in blogging due to poor knowledge in blogging. They copy other bloggers , they dont have their own ideas to explore.
    Jitendra Vaswani recently posted..Crucial Editing Tips to Help You with Blog WritingMy Profile

  • Jay Soriano January 19, 2014, 12:17 am

    Great post Jane. I’ll add #9: Keyword Research – I think too many people have the expectation of “if you build it, they will come” and that simply isn’t the case. Make careful consideration of the title of your blog posts, and use Google’s Keyword Tool to assist you. People who start blogging, do 5-10 posts, find out they aren’t getting traffic then stop. With careful keyword considerations, you’ll have that ongoing motivator to keep blogging because you’ll be generating traffic, comments, shares, etc.

  • Mike Howg January 18, 2014, 9:24 pm

    Hi Jane, great post. You’ve made some excellent points that any potential blogger needs to think about before taking the big plunge.

    A problem I see people make all the time is that they create a blog for the sole purpose of making money. They probably hear about the few success stories where bloggers are making thousands every day and they think it should be easy. Unfortunately for them, they quickly find out that it’s not very simple and they give up.

    I think the most important thing to consider before starting a blog is what the niche will be. It needs to be about something you’re passionate about. By writing about stuff you care greatly about you won’t find much difficulty in coming up with ideas for blog posts.
    Mike Howg recently posted..5 Simple Ways to Get Tons of Blog Traffic and Keep ItMy Profile

  • Jeff January 18, 2014, 6:47 pm

    Great post! One other thing I’d add – figure out your goals and how you’ll measure them. Having measurable goals (increase pageviews by 100 per month, get to 250 subscribers by 90 days, etc) are both good motivators and a way to actual measure how successful your blog is.
    Jeff recently posted..Stop NetworkingMy Profile

  • alex January 18, 2014, 5:53 pm

    This is absolutely right, there are tons of important factors when trying to run a blog that people don’t think about, heck I didn’t think about them when I started and now I’m slowly but surely moving up the learning curve.

  • Yash Vardhan January 18, 2014, 6:47 am

    Great tips Jane. The most precise reason, is should you start a blog with some investment. I have learned that without atleast a little investment you just can’t grow your blog. Blogging is fun and I feel that if you feel like starting one, you should.

  • Ryan Biddulph
    January 18, 2014, 1:50 am

    Without a WHY your blog will die ;) Love it Jane! Know why you are blogging.

    Crystallize this idea in your mind. Step 1 of my cash gifting team training forces my team to ID and hold their WHY near and dear. This emotions drives you to success with any endeavor.

    On the flip side, without it, you are doomed…in blogging or in life.

    Ryan Biddulph recently posted..3 Little Known International Travel SecretsMy Profile

  • Sanket Patil January 18, 2014, 1:20 am

    Great tips Jane for the beginners. Most of the people starting blog just knowing that there is huge money involved in the profession. But they fail to notice that there is hard work also in the field. If you are not determine towards to your blog there major chances to fail in blogging.
    Sanket Patil recently posted..Hidden Benefits of Google Authorship for SEO RevealedMy Profile

  • Ashraf Kamal January 17, 2014, 7:48 pm

    Good points, actually the is like 8 spoon feeding technique for beginners.
    Ashraf Kamal recently posted..Four Steps Of Writing Quality Blog Posts to MonetizeMy Profile

  • Darnell Jackson
    January 17, 2014, 4:25 pm

    Good post Jane,

    It’s always best to have a plan that way when you get frustrated you know what you should be doing.
    A plan doesn’t mean that you can’t make adjustments along the way either.

    This reminds me of Mike Tyson’s quote “everyone has a plan until they get hit in the mouth”.
    Darnell Jackson recently posted..The NEW KNEW strategy for Freelance Writers starting with NOTHINGMy Profile

    • Jane Sheeba January 20, 2014, 11:57 am

      Hey Darnell, I’ve wasted my initial blogging years working on pointless things without a plan. When I realized the importance of planning and started implementing goals and plans, my business took a totally different level!
      Jane Sheeba recently posted..What Is Wrong With Your Goal Setting Worksheet?My Profile

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