It is nearly impossible to talk about website measurement without hearing Google Analytics in the same sentence because it is the most well known & popular solution. This ...
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Now that you are convinced that you need to know the basics of traffic analytics to better interact with your audience, the natural question to follow is how to actually do that. Well, there are quite a few very details and well-outlined bloggers’ guides to search analytics; below I am listing a couple of posts that really help (both are based on Google Analytics):
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