Social media monitoring tools: Every blogger has been there before. You have a deadline coming up at the end of the day and you need to get a post out but you don’t know what to write. So you decide to cobble together another “how to” guide on a beginner-level topic, knowing your readers will notice and a few will like your blog less for it.
But hey, at least you have that post out of the way! However, if you had used a social media monitoring tool, you could have found out what people are talking about on social media and written an article accordingly. In this Future of Engagement video by Murray Newlands, you can see how he uses social media monitoring and what it can do for you:
[youtube=http://www.youtube.com/watch?v=n4a72N5Toxg]
Social media monitoring tool: A marketer’s best friend
Marketers use social media monitoring tools even more than bloggers. They can be used to see how well an online marketing campaign is doing by looking at what people are saying about that campaign across social media channels.
That is what Newlands uses Alerti for in this episode, but he also uses it to help find things to write about. As a result, social media monitoring tools can be used by both online marketers and bloggers to better understand their audiences/customers and adjust their content/campaigns accordinly.






Romero June 3, 2013 at 11:41 am
That looks like a very useful site. How is it different in comparison with opensiteexplorer? I’ve been thinking about getting a pro membership at opensiteexplorer but the pricetag is a bit too high.
Lee March 22, 2013 at 3:25 am
Hi
I haven’t used social monitoring tools at all yet too be honest I have been slow to use social media at all. I know this sounds silly as to how important it now is. Just haven’t had the time most things are up and running now so I have more time to explore social media and having as many aids in you hands to use is a big bonus.
So thanks for the info lee
Jerrywhyte Obamwonyi October 7, 2012 at 7:31 pm
I am a blogger i use this social media monitoring kind of alot, and on social media channels my results has been awesome. Its feels so good to get users funnly and actively engaged
Svetlana Koslov September 29, 2012 at 2:55 pm
This is awesome as I’ve been guilty of not not knowing what to post to keep my readers around
Samuel July 24, 2012 at 1:46 pm
Social media motoring tools can have its place on the journey to success.
Choose to monitor the social media platform that you engage the most with.
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Mike July 23, 2012 at 4:08 pm
Everyone uses social media these days. It is second nature to add +1 buttons to websites and people use them without thinking about it much. But monitoring everything social related is still something most people don’t do and that needs to change, thanks for the tips.
Mike recently posted..The Importance of Social Media
Shelly Roberts May 21, 2012 at 7:35 am
Thanks for heads-up the social media monitoring tool video tutorial! I inspired a bit though I have that found useful tool for social media monitoring. Keep it up!

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Ayaz May 1, 2012 at 2:55 am
I didn’t try any social media marketing tool before but its seems nice to me and I think I will give it a try.
DPaul Walters April 30, 2012 at 8:54 pm
Hi Murray,
Great information and resource, just added Alerti to my favorites. I’m using HootSuite right now (low cash investment)…
DPaul Walters recently posted..Social Media Marketing – Business Strategy 101..
Sara April 27, 2012 at 6:58 am
I have read many good posts about social media but social media monitoring tools and more specific Alerti seems very good and innovative.I want to try it.
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Bishwajeet April 19, 2012 at 4:55 pm
Never tried any social media monitoring tools,this seems quite nice will give it a try.
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Dan April 18, 2012 at 10:27 pm
There are times really when you need to write for your blog and nothing comes to mind what to write about. I try to check my Google Reader to see the most discussed topic in the blogosphere to help me out. But sometimes, all aspects of the topic has been discussed already. It’s my first time to hear these tools, definitely will try them out.
Dan recently posted..What Makes a Quality Blog?
Trung Nguyen April 18, 2012 at 10:03 pm
I’ve never used social media monitoring tools before, even I didn’t hear it, so now I will try to use it, hope it will be working for me.
Trung Nguyen recently posted..Why Article Marketing Is Better Compare to Video Marketing
Rashmi Sinha April 18, 2012 at 8:07 pm
Hm a different post that shows a solution to a very common problem of bloggers..”I HAVE to write something!!!!!”
I will definitely try this software out. I will return to post my opinion
Alex Geeks April 18, 2012 at 1:59 pm
Alerti looks like a great tool for monitoring social media and the most pleasant that its free.
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Mushfique April 18, 2012 at 11:49 am
Will be trying Alerti out ! Just subscribed for the free version ! Already starting to feel that I’ll like it !
Mushfique recently posted..Why Social Networking from Your Smartphone is More Fun
David Mitchell April 18, 2012 at 7:25 am
Hi Murray,
Social Monitoring are a great time saver, it would be so annoying having to check each network individually, I personally use Hoot Suite to save time
Thanks
David