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SEO Tips

5 SEO Tips for the New Website Owner

Whether your website sells Mustang parts, provides people with health insurance information, or collects rumors about upcoming movies, you want to rank high in search engine results and that means understanding search engine optimization tactics.

Here are some of the best ways to maximize your SEO results.

1. Content is, and Always Will Be, King

Despite all the effort some websites put into trying to “trick” search engines into giving the site a high ranking, one simple truth holds clear. Subject appropriate content, regularly updated, does more for your search engine ranking than any other SEO technique.

If you can’t write, don’t fret. Content needs to be fresh, informative, and related to your website’s major theme, but it doesn’t have to be Pulitzer Prize material. Adding new content and updating older content keeps the search engines interested in you. To get the most out of content-building, archive your old articles and link back to them with new content. Adding a blog to your site provides a quick and easy way to add new content.

2. Keywords, Keywords, Keywords (But Not too Many)

When someone searches for, say, Mustang parts, they type “mustang parts” into the search engine. The search engine then looks for websites where that search term shows up. So if you sell classic Mustang parts, you should have that keyword scattered throughout your content, in article titles, and in image descriptions.

Two points on keywords. First, people search online using a wide variety of phrases. People might search for duck decoys by typing in “duck decoys,” but they might just as often type in “decoy for ducks,” “mallard decoys,” “wooden decoys,” “wooden ducks,” and so on. Using a range of keywords and synonyms for those keywords will improve your chances of showing up in search results.

Second, don’t give into the temptation to cram as many keywords as possible onto the page. Search engine algorithms are wise to that trick. If the Google bot sees 50 instances of “duck decoy” in 500 words, your page will be dismissed as spam.

3. Keyword Your URLs

Here are two imaginary URL addresses for the same page:

  • www.classicmustangparts.com/mustang accessories/hubcaps
  • www.classicmustangparts.com/376dfjf846/a325b.htm

The first example clearly tells readers – and search engines – what they can expect to find on the page. The second may reflect a highly sophisticated classification system (yeah, right), but looks like gibberish to readers and tells search engines nothing. Always use keywords in your webpage URLs.

4. Social Bookmarking

Make it easy for viewers to like and share your page with their Facebook accounts or tweet your URL. Add some social media bookmarking tools to the website so viewers can share information with a single click. Search engines view all those “Likes” and tweets positively, upping your traffic.

5. Don’t Obsess over PageRank

Google PageRank is not the be-all and end-all of search rankings. Sure, it’s great if your classic Mustang parts website has a high PageRank, but you can still generate significant traffic with a low PageRank. Google’s search engine algorithms are much more complicated than PageRank alone, which only estimates a site’s general importance compared to similar sites.

Image © Rafal Olechowski – Fotolia.com

I am an internet marketer, and blogging fanatic, who loves to write about business, the current economy, anything marketing, and SEO.  I also am an avid outdoors-man, who loves hiking, rock climbing, and kayaking.  You can also follow my opinions on soccer and sports at localsoccernews.com.  Tweet me @shanejones15 about anything! I'd be happy to talk!

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{ 14 comments… add one }

  • Jemma Taylor April 22, 2013, 5:17 am

    This post is very helpful especially for those who are planning to build their own buisness and are looking for ways to optimize. To me, consistency is one of the key factors in SEO!!

  • Paul March 17, 2013, 11:33 am

    Great post. First and last content is king. Absolutely agreed, but missing some other points like link building which is very important.

  • Anjum Bhat
    Twitter:
    October 13, 2012, 2:43 am

    Google will make SEO difficult day by day and the only websites that will survive are the ones with great and useful content.

  • Ryan Key
    Twitter:
    August 19, 2012, 6:50 pm

    I totally agree, Page Rank is overrated, content will always be king, and giving your readers a way to share your content easily is always a great idea.
    Ryan Key recently posted..Is Your Web Presence Credible?My Profile

  • Paul July 20, 2012, 8:16 pm

    I agree, pagerank does not have any weights anymore. I have a site with page rank1 and it still has growing traffic.
    Paul recently posted..Why Local SEO will grow your businessMy Profile

  • Suroor Wijdan
    Twitter:
    July 14, 2012, 9:20 am

    I agree with all the points you have made about the seo tips for newbies, keywords in the image alt tag is also very helpful from the seo perspective and the theme should have a easy navigation. All of it can have quick results.
    Suroor Wijdan recently posted..Google Takeout: Merge your multiple Google+ accountsMy Profile

  • Nick Stamoulis
    Twitter:
    July 11, 2012, 9:16 am

    Creating relevant content on a regular basis is required for SEO. Without content, there is nothing to optimize and less opportunity to rank for keywords. You don’t need to over think content. As long as it provides some benefit to your target audience, that’s all that matters.

  • Tyler Brown July 9, 2012, 5:05 pm

    Amen to #2. I see people over abusing keywords too often. It is more important today than ever to just be natural! If you are an auto body shop, then you will likely be relevant when you talk about auto body repairs. There is no need to synthetically manipulate search results anymore.

  • Aj Williams July 9, 2012, 1:26 pm

    Content is definitely king! If you can develop a content creation strategy that is considered “link bait”, then you will not have to worry about creating backlinks because people will naturally want to backlink to your content.

  • Rohit
    Twitter:
    July 9, 2012, 4:03 am

    Hi Shane,

    I don’t find link-building techniques here.. I guess, it is among the most important ways to start with the SEO, so that Google recognizes us as an authority site..

  • Anton Koekemoer
    Twitter:
    July 9, 2012, 2:51 am

    Hi Shane,Great and compelling tips you’ve mentioned in the article. I especially like the fact that you mentioned the Content is King as number one on your list. This is important to remember – have your content optimized, but not written for the search engines. At the end of the day it is all about the user experience and value you offer along with good social sharing signals (and bookmarking amongst others) and optimized and index-able web content that will help to promote and increase the amount of exposure driven to your website.

  • Rashmi Sinha July 8, 2012, 8:44 pm

    Tip number one is the most important and the wierd thing is that a lot of bloggers seem to forget it. They focus on having all types of addons, but their content is not good enough. Thats a fail blog, not an unlucky one!

  • Ben Troy
    Twitter:
    July 8, 2012, 6:43 pm

    Bloggers are so obsessed with getting quality links from other blogs that they forget that the most basic step of SEO: interlinking pages. This can do a number of things for you. By interlinking, you are basically selecting keywords in your article and linking them to another page on your blog

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