I’ve seen and I see many crazy peoples who think that SEO can be done by everybody, that’s totally wrong and because of this they attract a lot of different Google penalties for their blogs.
There are a lot of different penalties, those penalties are appear and disappear depending on the Google updates and evaluation algorithms, Penalties appears as a consequence of an abuse and are valid for a quite long period and are remaining valid until you fix all the mistakes that you’ve done before.
Obviously, the SEO heroes that are applying this kind of “advanced SEO” then comes to ask for advice on SEO forums where the real SEO engine optimization experts are sharing the information. SEO and SEM are largely based on theory, information generally appears as a result of observations, practices and results that confirm theories.The practice in SEO and SEM it’s made based on your knowledge or based on others unverified theories.
Here appears the big problem for many persons, they are asking for practical tips or informations but they never ask for theory. They want quick and simple solves for their problems. Theory is useless for this type of SEOs but in my opinion, theory, its almost more important than practice.If you give them an SEO tutorial they will say something like this “I already know what you’ve posted there” and for this kind of persons the tutorials are useless.
Why SEO means more theory than practice?
Because SEO is applied differently from site to site, from keyword to keyword, from data center to data center, from IP to IP. The practice is already published on the internet, you can read many articles about what to do and what not.
The problem is that when they find out something,many SEO’s are living with the impression that they’ve already known that, and if they already know this they need something more advanced….they think that they already know the big secret.
Much of what it’s called practiced for some of the it’s based on the experiences and the observations done by some real SEO experts. You can’t practice SEO without theoretical knowledge about why you should do some thing and why you shouldn’t do other things.at what do those thing use or what results appears after using some SEO techniques.
Many of SEO experts, before starting to practice SEO they had read a lot of opinions, experiments and informations posted on different blogs by other SEOs. The knowledges accumulated had determined an own mentality and an own practice for each SEO expert.
Depending on the success, some SEOs had perpetuated the workflow. SEO after all is more theory, practice being learned and developed over time and according to industry updates or what Google does.
Even if is a difference between theory and practice, in many cases, if the theory it’s not done by some real good SEO experts, you can’t begin a good practice.
SEO it’s so easy that many of “SEOs” are practicing it wrong and this is a good thing because this way we can see who are the experts.
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{ 25 comments… read them below or add one }
(1 comments) February 11, 2010 at 12:44 am
I think it is very nice knowledge about seo process because SEO is a very good fields and we can do better if we will do the work in quality and not quantity.
sanjay´s last blog ..Ways to Make Your Site to Top Search Engine Ranking
(244 comments) February 8, 2010 at 1:26 pm
Lets see now…..Quality content with some proper keyword research + quality backlinks (and lots of them) = DONE.
That about cover it?
If I were an “SEO Expert”, you would all now owe me $497,000 dollars…each. LOL
Dennis Edell´s last blog ..Here We Go! Theme Construction Part 1 – Your Participation Is Wanted-Needed!
(47 comments) February 8, 2010 at 1:38 pm
LOL, well Dennis, it looks like you’re all ready an SEO Expert, I’m sending a check!
JR @ Internet Marketing´s last blog ..22 Social Web 2.0 Sites To Promote Internet Marketing, Blogging, Make Money Online Content
(244 comments) February 8, 2010 at 1:45 pm
I like you, take off 10%.
Dennis Edell´s last blog ..Here We Go! Theme Construction Part 1 – Your Participation Is Wanted-Needed!
(47 comments) February 8, 2010 at 1:53 pm
Wow, thank you!
JR @ Internet Marketing´s last blog ..Last Chance to Buy The Best Spinner Tool for Half Price
(29 comments) February 9, 2010 at 12:32 am
That pretty much covers it yes
Antti Kokkonen´s last blog ..Give it Away for Free
(1 comments) February 7, 2010 at 8:48 am
High ranking keywords with SEO is important to bring lots of readers
(29 comments) February 7, 2010 at 1:38 am
On the last chapter you say SEO is easy? And still some people are doing it wrong? Huh? Everybody can’t do it – It’s easy – Those that do it, do it wrong… what I’m missing here? I’m just confused
I agree that SEO is easy and that many people are doing it wrong…
But at the first chapter when you said that SEO can not be done by everybody, I gotta disagree. Anyone can learn this and the first, simple steps can be understood and put into use by anyone in manner of minutes. However, you are probably right that there are a lot of people doing the wrong things, and some of them are even getting paid for it, because people don’t know better…
In fact, the beginner level, which is plenty for most bloggers and websites, doesn’t even require “doing” SEO, it just happens while writing and creating new content when you’ve learned the basic tactics (good headlines/title tag for starters)…
You are absolutely right that way too many people look for quick and easy solutions and they don’t care that much to know why. So I agree with you that it is important to know a little bit “why” before you do anything (so you don’t do it wrong).
And for SEO theory, like any theory, it’s based on assumptions which can then be proven correct or wrong through comprehensive testing. And when putting the theory in practice, it’s important not to make it too complicated. As I said, 90% of SEO is very, very easy and anyone CAN do it (when they know how and why).
The last 10% is what SEOs get paid for and for that 10% you need to really work on your theories and work hard to make things work. Although I think that 99% of websites don’t even need this “top of the line” stuff as the “basics” (90%) already give so much traffic when done right.
Antti Kokkonen´s last blog ..Writing SEO Friendly Blog Posts
(2694 comments) February 7, 2010 at 3:25 am
Wow! nice comment, it seems SEO is your game Antti, thanks a lot.
(1 comments) February 6, 2010 at 11:26 pm
So many people forget to plan for their keywords BEFORE they start building their site. They come to me for SEO help and wonder how can I change all of their language? They try for unrealistic keywords, and wonder why they can’t move up.
JP@Funny Sports´s last blog ..Warren Sapp Arrested, Charged With Domestic Battery
(57 comments) February 6, 2010 at 10:18 pm
In my opinion, SEO is more like a mystery. Sometime, it is success with certain way, but sometime, it can lead to penalty. The best guide for it is the google guide it self.
Dana @ Blogging Update´s last blog ..Why Should Free Blog be avoided?
(29 comments) February 7, 2010 at 1:49 am
You are right Dana. I think people over-mystify SEO (and some SEO professionals like to keep it that way). Best SEO is creating great, valuable and highly useful content that people love, without trying any “tricks” (and just follow the rules and guidelines from the search engines, just as you mentioned).
Antti Kokkonen´s last blog ..Writing SEO Friendly Blog Posts
(47 comments) February 8, 2010 at 1:48 pm
@ Anti
I agree with everything you’ve said, but I have to point out that “the great content leads to natural links concept” while being the optimal course for high rankings is not always feasible for all types of campaigns and sites.
With certain sites you have to build manual links and get creative, and that is where understanding the basic anatomy of the backlink (including the all important anchor text considerations), its source, and as much knowledge as you can gather, either by way of other’s experiences or better yet your own of Google’s reactions to those links is crucial for success.
JR @ Internet Marketing´s last blog ..22 Social Web 2.0 Sites To Promote Internet Marketing, Blogging, Make Money Online Content
(29 comments) February 8, 2010 at 3:17 pm
Very true JR. Building links is often required, especially when going for the “advanced SEO”. I just said, the best way would be to get natural links to great content, but that’s not always going to happen, no matter how hard we try or how good our content is.
Antti Kokkonen´s last blog ..US Taxes Guide for Non-US Affiliate Marketers
(47 comments) February 8, 2010 at 3:44 pm
@ Anti
No it won’t, unfortunately it’s not that easy, though many days I wish it were.
JR @ Internet Marketing´s last blog ..Last Chance to Buy The Best Spinner Tool for Half Price
(244 comments) February 8, 2010 at 5:40 pm
“Very true JR. Building links is often required, especially when going for the “advanced SEO”.”
Whoa, hold on a sec their chief, I’d like a little more explanation on this one. As I see it, this is the main problem with supposed “SEO Experts” and their trying to make everything more complicated then it needs to be.
(No offense, I’m not referring to you persay)
Link building IS required and is as basic as you can get when doing SEO; not the act of perhaps, but the necessity of it.
Dennis Edell´s last blog ..Here We Go! Theme Construction Part 1 – Your Participation Is Wanted-Needed!
(244 comments) February 8, 2010 at 5:36 pm
Nice.
Dennis Edell´s last blog ..Here We Go! Theme Construction Part 1 – Your Participation Is Wanted-Needed!
(47 comments) February 8, 2010 at 7:05 pm
You mean clarity as to “I wish it were so easy”?
JR @ Internet Marketing´s last blog ..Last Chance to Buy The Best Spinner Tool for Half Price
(29 comments) February 9, 2010 at 12:29 am
Dennis, “advanced” doesn’t mean I think it’s hard, I’m just saying that your average-joe doesn’t even know what link building is, so it is, in that sense, advanced.
And as you can see from my other comments (especially the looong) one, I totally agree that SEO experts tend to over-mystify it all and make it sound harder than it is.
Antti Kokkonen´s last blog ..Give it Away for Free
(244 comments) February 9, 2010 at 12:33 pm
JR – Nope it made me think of our email conversation.
Dennis Edell´s last blog ..Here We Go! Theme Construction Part 1 – Your Participation Is Wanted-Needed!
(244 comments) February 9, 2010 at 12:36 pm
Antti – quite true which is what makes me so irked. Link building is literally the essence of Googles main ranking algorithm, and not to soon change.
If newbies were just taught the three simple basics, content, links, keyword research, they would be a lot better off and have a lot more money in their pocket…not paying for what’s so easily free.
Dennis Edell´s last blog ..Here We Go! Theme Construction Part 1 – Your Participation Is Wanted-Needed!
(10 comments) February 6, 2010 at 9:59 pm
I think SEO is important for every website. Low level SEO using keywords and back link campaign is good for the basic website. These basic steps can be done with just a little common sense, research and basic training. But if you have a website and you plan on selling products or wanting a lot of web traffic, a website owner needs to hire a high quality SEO / SEM consultant.
element321 @ evolutionary desings´s last blog ..Blogging Tips – Starting a New Blog
(30 comments) February 6, 2010 at 5:17 pm
I really don’t think that there is a need to hire an SEO expert. Ranking for keywords really just takes some common sense.
Tom@Free Squeeze Pages´s last blog ..Do I Need My Own Product Before I Start List Building?
(29 comments) February 7, 2010 at 1:45 am
Good point Tom. However, SEO does take some specific “common sense”, which one needs to learn. Since it might be common sense for someone else, but for someone who is just getting started online and putting up their first website, everything is new, including SEO… But after learning the basic tactics, it’s simple enough for anyone to do it.
Many SEO professionals agree that it’s the “last 10%” of SEO that they make their money in, and many websites don’t even need to go this far. Other than that, people pay for coaching and lessons to learn the first 90% (or just pay for someone else to do things they don’t want to do themselves).
Antti Kokkonen´s last blog ..How to Make Your Blog SEO Friendly
(9 comments) February 6, 2010 at 4:14 pm
Wow , my article is posted ! Thank you !
NiceBlogger´s last blog ..10 steps to a successful work at home business
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