One important thing you should know about Pinterest -the online pinboard- is the buzz it can create, Pinterest has so much growing media and user attention right now, and yes it can drive huge traffic to your website, especially if your targeted audiences are Women.
So, how about using Pinterest for your next marketing campaign?
I knew about this fantastic marketing idea when the guys over Smoyz contacted be by email today, those were the creative advertising agency who managed the first Pinterest marketing campaign in the world for Kotex (a brand of feminine hygiene products).
A creative influencer outreach campaign using Pinterest
The idea was to identify and locate a group of women who are active Pinterest users, then sent them a box of gifts based of their interests. Kotex identified 50 women and researched what they pinned and how they actually expressed themselves about the stuff they like. The gifts Kotex sent were customized to those women’s taste and delivered to their doorstep, this clearly means they will love it.
And, this is exactly what happened, the women who received the gifts got surprised and excited, and almost 100% of them posted about it on the social platforms like Pinterest itself, Facebook, Twitter and Instagram, which created a huge buzz.
Smoyz managed and monitored the Pinterest marketing campaign, watch the video to see how effective the campaign was:
[youtube=http://www.youtube.com/watch?v=UVCoM4ao2Tw]
Pinterest Marketing Campaign Results and Stats
- 50 gifts was sent
- 2,248 interactions responding to the gifts
- 694,853 total impressions
Personally, I think this Pinterest marketing campaign is really creative and was done pretty well.
After you watched the video, are you considering Pinterest for your next marketing campaign?
Michelle June 5, 2012 at 8:22 pm
Brilliant! Just created a Board on Pinterest called “Creative Marketing” and pinned this video. I have only been using Pinterest for less than a Month and I love it, for personal use and for business. Using Pinterest as a Marketing tool can really pay off when done right. Kotex hit it out of the park. Great post Hesham.
Socialmedia Poweruser April 21, 2012 at 2:42 am
The idea of image-based social media will become slowly outdated as eventually images will become less creative and novelty will fade. Google+ however has brought a whole new dimension with high hashtag(#) activity in addition to Facebook-like profiles and business pages, not to mention social hubs (circles) and Hangouts (such a good way to interact even the White House adopted it). G+ offers intelligent and humorous content and resources via Explore if you cannot find ‘all’ your friends there, hence making the experience still highly enjoyable, with hashtag(#) streams showing content from users posting ‘public’ about topics of your interest. Privacy also a major strongpoint, FB is all or nothing, likewise with many other media including Pinterest and Twitter; G+ includes public, and multiple or single ‘circle’ selections for your post and photo audience.
Joseph Blanco April 20, 2012 at 4:57 pm
I am a first time visitor an I can say that this post is really great. Very informative and I can really use this on my research on the topic titled “Inside the Internet World”. Keep up the good work.
Vijayraj Reddy March 31, 2012 at 12:39 am
This is the creative internet marketing strategy, good video on how pinterest can make your internet marketing go boom…..
Vijayraj Reddy recently posted..BuildMyRank Closed as Google De-Indexed Their Sites
Jonha March 26, 2012 at 1:31 pm
Millions of users, tons of buzz about Pinterest and love the solid example on how brands could utilize it for their marketing.
Latha March 26, 2012 at 12:20 am
That is totally mindblowing!!
Looking at their T&C I was concerned when they said they would resell the images. But I got this email of the change in their T&C and I LOVE it.
“Our original Terms stated that by posting content to Pinterest you grant Pinterest the right for to sell your content. Selling content was never our intention and we removed this from our updated Terms.”
Quoted from Pinterest ..
Latha recently posted..Small Business Local Social Media – Geo Targeting Twitter for Small Business
Kostas March 26, 2012 at 10:41 am
I was concerned about this too Latha and I had stoped pinning just for this reason, thanks god they change it, they probably realize that they could lose a lot of members cause of it, I wonder how they will start monetize the site, its uniqueness gives them the opportunity to have a lot of options but I don’t know how they are going to do it without hurting their popularity, I suppose we will have to wait…
Kostas recently posted..How Anyone Can Benefit from Pinterest
Joe Elliott March 25, 2012 at 3:43 pm
Hi There,
Think Pinterest is good because it’s different, people liike images….
I really need to start using it soon to experience the traffic from it, mheard it can be a good boost
Thanks
Joe Elliott
Joe Elliott recently posted..6 Ways To Make Money Online Easily, Even If You Are A Newbie
Article Marketing March 25, 2012 at 2:07 am
Hey Hesham!
Awesome post!
and great idea
As of me i think pinterest is the next big thing in the online visual world!
Though most of them are female but we cant neglect them
Thanks for the post mate!.
Best regards
Jeff
Article Marketing recently posted..[Internet Marketing] Interest in Pinintrest.com
Sara March 24, 2012 at 8:20 am
Hello Hesham,
Great post!I loved this idea and as I can see the results of the Pinterest marketing campaign were
really good and practically beneficial.Pinterest is expanding constantly and has many opportunities to offer.Thanks for the info.
Sara recently posted..March and April – It’s time to plant your seasonal flowers!
neojit March 23, 2012 at 8:49 pm
Hello Hesham,
The pinterest marketing is really an innovative internet marketing strategy. Thanks for this great share and videos.
neojit recently posted..WordPress eCommerce and Shopping Cart Themes 40+
Mohamed Osam March 23, 2012 at 11:40 am
I was like, “oh not another social media site” at first, but when I then starting using it, I realized how different it is than the rest. Very eye-catching design and unique idea. It is all about your photos, art, etc. with the story behind it. Kind of the other side of Facebook or G+ where you have the “text” story and the picture behind it..
I just like it. I tried their Pin It button, works OK, but I believe they still has some work to do to be able to use it in our blogs.
Mohamed Osam recently posted..A Pinterest-ing Story
Michelle June 5, 2012 at 8:30 pm
Hi Mohamed,
I tried using Pinterest’s pin button too and didn’t work that great on the site. If you are using Wordpress though, there are 2 awesome free plugins for Pinterest: “Pinterest Pin it button for images” (displays a Pin It button directly over your images when you hover) and “Pretty Pinterest Pins” (lets you display your latest pins on your sidebar as a widget).
Pete Goumas March 23, 2012 at 8:39 am
Hi Hesham,
Pinterest in new for me. I heared about its benefits on an another website to but after watching the video I am willing to consider Pinterest for my next marketing campaign.
Tom Treanor March 22, 2012 at 6:10 pm
Hesham,
Very nice post. I love the ways that people think of to use social media in an innovative way. The idea of looking at people’s pin boards and then sending them gifts that they’ll like is brilliant! Keep providing these great ideas via your blog. Thanks!
Tom Treanor recently posted..The Ultimate Pinterest Marketing Resource Guide (89 Helpful Resources)