If you have a website, you know the most important thing is traffic. You need people to come to your website.
Whether you have a blog and need readers or you have an online store that needs sales, traffic is the measure by which a website’s success is measured.
Every day online businesses are competing by researching and experimenting in new ways to increase traffic. Here are some top industry tricks of the trade, you should keep in mind.
Add Content Consistently
Once you have your website up, that is not the end of the line. You need to make sure you are always adding content. This can be extra product pages, blog posts, or any other type of information.
Search engines rank websites with new content higher than those who haven’t had anything added for a while. This means you will get more people to your website.
Additionally, if you have people who regularly visit your website, they are more likely to keep coming back if there is something new to draw them. Most importantly, keep your site alive! Take time each week to post current, up-to-date articles.
Social Networking
Facebook, Twitter, and LinkedIn are only a few social networking sites you should utilize. These sites help you put your name and your website out there. On social networks, you can promote the site, update users about new content, and even post sales or coupons.
Another great reason to use social networking is it helps contribute to word of mouth. In the age of the Internet, word of mouth no longer means simply telling someone about a company but also “liking” and “tweeting” them. When someone likes a post or sale you have on a social network, their friends will see it. This helps you significantly.
Videos
Search engines love videos. In fact, they are likely to rank videos higher than other content.
Because of this, it is important to get videos on your website. What you want in a video depends on the type of website you have.
Informational videos and funny videos are two popular choices. If you have a website that sells products, you can do a tutorial video on how to effectively use the products. If you have a blog, consider doing a video-blog once in a while. This will help keep your content fresh, as well as giving you the added benefit of having videos on the site.
Sales and Freebies
Any tips on how to increase sales on your site will tell you that one of the best ways to get people clicking is to give something away. Having freebies on your website is not always an option, but it certainly is a great way to get a ton of traffic.
Another option if you simply can’t give something away is to have a sale. Post a coupon code online, and watch the revenue come flowing in. This can be a percentage off any sale, buy-one-get-one-free, or even a certain dollar number off a sale. People love good deals, and when you have a sale, they are more likely to spend money on your site.
Running a website is a full-time job. Many don’t realize the work that goes into having a successful site. If you keep up on your content and marketing, you will soon see your traffic increase.
Resources:
- 10 Proven Ways To Market Your Website (forbes.com)
- How Badly Does Your Business Need a Web Site? (bbb.org)
- How to Increase Website Traffic (wikihow.com)
- How to Drive Traffic to Your Website (foxbusiness.com)
- How to Get Traffic to Your Website for Free (seo-theory.com)
- How to Add Useful Content to Your Site (searchenginejournal.com)
Images via Public Domain Pictures by ~ Petr Kratochvil, Flickr by Gavin Llewellyn, Flickr by jm3, Flickr by the UMF
Rahul May 11, 2013 at 10:08 pm
Adding content quality content has to be the key to get traffic. I guess I need to spend more time on it as I have already tried other options. Thanks for this post
Yasir Khan April 29, 2013 at 1:32 am
Add content consistently is one of the best techniques you must use to increase your website rankings because fresh and unique information is what your target audience what to always know about. It can be the answer to their learning needs and if they find you helpful I am sure they will be coming back for more.
Christa Joe April 16, 2013 at 7:55 am
depending on a single source for driving traffic is definitely not the best solution for a website. Making use of social media is one of the best mode to drive traffic, video drives handsome amount of traffic especially for interesting and entertaining content. Gangnam Style and Harlam Shake are few great examples of the impact of video marketing.
VICKY April 15, 2013 at 11:20 pm
Nice Your Post Buddy i Like,
But their are too many others also to get Free Promotional of the blogs
Lei Broch April 11, 2013 at 12:20 am
These are great tips on how to boost the traffic that goes to your website. Creating a good quality article in a regular basis an effective way of promoting readership to your site. Moreover, social media promotions is also an important factor having a successful website.
Chirag Dodiya April 10, 2013 at 10:31 am
A great article … i agree that adding consistently high quality article can help to gain rankings…
Another good way to drive tons of traffic is building a List … Just like the subscription option on this post.. That helps to gain some good amount of long term traffic.
Thanks for the information…
Chirag Dodiya recently posted..5 Tips On How To Be A Dominant Blogger
Sudipto March 16, 2013 at 6:10 am
Hey Joseph,
Nice post and I am totally agree with you that we have to update our blog regularly to increase our blog traffic but I think building links with other blogs either by commenting or by guest posting is also an important factor to drive more traffic to our blog which you didn’t mentioned above. Thanks for sharing this post.
Binh Le March 13, 2013 at 4:54 am
According to me if we do content marketing then it will help us more to drive traffic and social media platform is best to drive traffic. If we want to attract our visitors then we have to improve our site structure and internal linking and page navigation if people finds best information easily then they like to visit more. I think Youtube is best for the marketing our site.
Prakash March 13, 2013 at 2:43 am
Social media are playing important role in our online business. Whether it is traffic generation or customer creation social media helps us in creating them.
So using them effectively can increase our website traffic also.
Ravi Ahuja March 13, 2013 at 12:10 am
Promotion is important part of web business and promoting your site thru various channel is important. Concept of Freebies is great way to generate backlinks and visitors. Thanks for great article.
Ravi Ahuja recently posted..10 Safe Ways of Link Building
Harsh Agrawal from Learn Blogging March 12, 2013 at 12:04 pm
Nice article Joseph, and I started using Youtube video marketing few months back, and so far traffic and conversion is great.. Notable point is, bounce rate for traffic coming from YoutUbe is really low…which is one + point, as it’s sending me targeted traffic….
Harsh Agrawal recently posted..List of SEO Software’s I use For Teaching SEO
abhishek March 12, 2013 at 3:43 am
social bookmarking sites are great for traffic. Digg was my favorite . If they are dofollow then you gets a boost in serp also. Thanks for the nice post
abhishek recently posted..20+ Best Dofollow Social Bookmarking Sites for PR Boost and Traffic
Shailender March 5, 2013 at 7:31 am
I think you forget to mention about link building, as relevant link building help you to rank higher on your desired keywords. Once you achieve higher ranking you can start noticing good traffic flow from search engines.
Vivek Kumar March 4, 2013 at 9:22 pm
That’s a great article. I think the easiest way ( may not be ) is to create and promote youtube videos. If gone viral in your topic search, then it may help you get additional 100 to 1000′s of free referral traffic.
Daniel March 4, 2013 at 11:48 pm
Hey Viver, you are right youtube videos are great for traffic, but in my opinion you need a lot of talent to make an interesting and popular video. I know some guys that get 100,000 views in just in their publishing day. However, I still believe this technique is not for everyone.
Mohd Aktar March 4, 2013 at 10:19 am
Yes, I agree it is very important to post a content in a week then only site will rank better in search engine and Thanx for sharing it….Keep up the good work.
Sindi March 4, 2013 at 7:24 am
Hi Joseph, I’ve just started my blog in the last couple of days, and I really find your advices helpful, for the beginners like me as well. Social media is going to be the most effective traffic-generation tool for webmasters and search engine optimizers, all the blogs are fulfilled with that. But I am afraid what if Google announces a new update in its search algorithms and than all the seo-techniques won’t work anymore.That’s why I still believe in the content-is-king theory…
Sindi March 4, 2013 at 7:23 am
I’ve just started my blog in the last couple of days, and I really find your advices helpful, for the beginners like me as well. Social media is going to be the most effective traffic-generation tool for webmasters and search engine optimizers, all the blogs are fulfilled with that. But I am afraid what if Google announces a new update in its search algorithms and than all the seo-techniques won’t work anymore.That’s why I still believe in the content-is-king theory…
Luke March 4, 2013 at 5:19 am
I would also recommend choosing the right keywords and back-links to pr5 websites.
But new content is something I defiantly need to think about, thanks.
Philip March 3, 2013 at 5:53 pm
Hi Joseph,
Well I can’t say I post on a weekly basis on my blog, I mostly average 3-4 posts per month. But I try to write in-depth long content posts which offer detailed information to the people reading them.
I think Neil Patel was the one who said that search engines rank longer posts better than the shorter ones.
I also try to create at least 1 video every month for my Youtube channel. Youtube so far has sent me the most valuable traffic with a 30% bounce rate so I definitely need to tap this traffic source even more.
Nice post, really enjoyed reading it. Cheers.
~Philip
Philip recently posted..WordPress SEO: The Ultimate Guide
Adam March 3, 2013 at 11:47 am
Joseph,
I’m really glad you included just adding content in this list because when people start off blogging it’s difficult to realise how big of an impact this can actually make to your traffic.
.. and if the posts are well written, extremely detailed and well optimised targeting specific keywords then you can’t go wrong.
I noticed a jump on a few of my sites when they hit 50+ posts and again at 100 posts+ .. it’s just more ways people can get to your site from search at the end of the day. The key is to make sure that they’re not a bunch of rubbish.
Rashmi Sinha March 3, 2013 at 7:04 am
Content makes a website unique. Period. Now we have truly relished how important is to do ethical promotion of out websites all thanks to pandas and penguins. Besides this, I am fascinated by the idea of freebies !!!!! Who doesn’t love to save money. Great way to gather more traffic for sure.
Thanks for this interesting post.
Annie March 3, 2013 at 6:38 am
I believe all these are secondary things. The main traffic that is analysed has to be from google search and for that you must get innovative ideas to write articles that are new.
Sidhant Chadha March 3, 2013 at 2:10 am
In my opinion content is the king, and working on producing high quality content will automatically increase traffic in long run. Thanks for the informative post anyway
Bruno March 2, 2013 at 9:32 pm
I think there is no alternative than commenting to other bloggers’ blog.Each time I make a post to my blog, I add it to other social networking sites and then share that short post in twitter and facebook.
Dave Lucas ( from davelucas) March 2, 2013 at 9:06 pm
Hey Joe! Just wondering – how MUCH social involvement – and besides twitter, Facebook and Linkedin are there any other networks you strongly recommend?
Dave Lucas ( recently posted..My Move to WordPress (Part One)
Beth Hewitt March 2, 2013 at 5:03 pm
There are lots of ways to generate traffic, the aim is to keep on top of it and be creative and think of new and innovative ways to get more.
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