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Guest Post Published

My Guest Post has been published. What’s next?

You submitted a Guest Post on your favorite A-list blog and they accepted your pitch. So you beautifully hand crafted your post, added your links, checked your spelling and re-read it before sending it for publication (you should).

Everything seems fine, and suddenly you receive an email with a notification that your guest post has been published. You’ll be exposed to hundreds, thousands or even millions of hungry readers.

This is your moment of glory! (and this is sparta!… OK, not yet)

But, are you ready to take responsibility? Perhaps you’re not.

I’ve seen many bloggers trying to submit posts and once they achieve it they completely forget about it. Well, if you’re thinking of doing this, you’re totally WRONG and there are a lot of mistakes you can make that will kill your inertia and probably your relation with the Blog’s Author, but I won’t talk about them because they’ve been covered before here.

I’m here to let you know some basic actions you should take right after your post has been published. Not before being published. Not before pitching the administrator. But right after publication.

How bad is too bad?

If you think you shouldn’t take any actions after your post has been published, let me put my point of view on perspective.

Imagine you’re one of the biggest enterprises in the world. You create great products and great services, but you’re short on customer after sales service. So you sell 1,000 Smartphones per day and your RMA rate is lower than 1%. That’s good. It means only 10 Smartphones out of 1,000 are showing problems.

Ten customers are easy to handle, but you’ve got no tech support or after sales services. Well, that’s going to spread like fire. Most people will still love your products, but the rest will hate you. And believe me, hate spreads really fast.

Now apply that to the “Guest Blogging” scene. See?

So, let’s see 5 simple things you can do after your post has published that can help you get the most out of it for you and your brand.

Check your e-Mail and answer it

Sometimes it’s just as simple as that. Your guest post has been published and you don’t notice it until it’s been a week or more. That’s really bad, because it probably lost all its launching energy already. If you submit many guest posts at the same time on different blogs, make sure they let you know when it has been published.

Famous Bloggers usually sends you an email right after publication. You should at least thank the administrator for publishing your work and check if there’s anything else to be done.

Promote it like hell

You’re not submitting your guest post only for a backlink to your site. You also want to send readers and provide valuable content to that blog. In the end, all of this is going to make your brand or image more appealing.

When my Guest post about how I turned my hobby into a profitable blog was published, I wasn’t as prepared as I should have been. But I took actions immediately, so I started promoting it on all my channels, including Social Media and I even made a post about it on my main blog.

You can post it on Facebook, Twitter, Google+, send it to your email list and more.

The results I checked many of the posts published after my story and my post was one of the articles with more engagement, including comments and social reactions. It got almost 200 shares on different social networks but I’m sure I at least contributed with 20-30 of them because I promoted it right away.

If you’re a new blogger and you still don’t have any followers or a list to promote, you can still submit your article to social bookmarking sites like Tumblr or at least promote it on Just Retweet. There’s always something to do and improve.

Comment in a timely manner

I bet most of you already know the importance of answering comments on your guest post. It’s not only polite to do so, but it also increases engagement and the probability to get visits to your own blog.

What most people don’t know, is that it’s definitely better to answer comments as soon as they appear. Do I really need to explain why?

So, instead of answering a comment and saying: “Hey, thanks for your comment and sorry for the late reply (5 days later). I’ve been busy riding magical horses and stuff BLA BLA BLA…

You can answer right away and increase their answer rate too. No more excuses. Just imagine:

  • If I have a question for the author and receive an answer after 1 week, I’ve probably checked it on Google already.
  • If my question is being answered in a few minutes or a couple of hours I’ll feel like I’ve stablished a direct line to contact the author. I might even write a second comment and follow you on Twitter!

What can you do to answer in a timely manner?

  1. Subscribe to the comments so you can get an email each time someone decided to speak
  2. Carry your Laptop or at least a mobile device with internet access
  3. Stay in front of your computer and press F5 every 5 seconds. (OK, just kidding. But we’re in front of our computers many hours a day, aren’t we?)

Follow your readers

Follow the people who are leaving a comment on your post. If they’re taking some minutes out of their busy schedule to leave an insightful comment or question on your post, they’re the kind of followers you want to have.

They already know your name but it won’t stick for too long in their heads (unless you create a fantastic post). Let them know you’re interested in their stuff and they’ll add you back. They will remember your name or even your face because they recently read something from your repertoire.

Here’s what I do:

  1. If someone comments here at Famous Bloggers I make sure I check their blog/website and see if it’s related to my niche. I’ll look for their Social Media links and follow them on my favorite networks (usually twitter and G+). Famous Bloggers makes it easier by adding a link to their twitter account.
  2. Then I just go ahead and do a search on every social network the post was promoted to find the people who retweeted, liked, re-pinned, +1ed my post and follow them too. It isn’t a hard task. For example: I go to twitter and check everyone who retweeted my post to their followers. I add them and most of them add me back. Now I’ve got more followers that already know me.

Give it a second chance

There are many things you can do to give it a second chance and gain traction after a few weeks or months. Great content lasts for years.

So, if you think the promotion ends after a few hours or days, you’re wrong. Why not revive it later?

  • You can re-publish it on your Social accounts. Something like “from the archive” or “oldie but goodie” is OK.
  • Link to it on your blog or another guest post. It will create a bigger authority and more traffic for you at the end.
  • Make a post about how you made it or use it as a case study.
  • Link to it on your auto-responder series for new subscribers.
  • Use it as a portfolio to pitch new bloggers for a guest post. They normally prefer to see some real life examples because it helps them understand the kind of post you can create for them.

What else would you do?

These are 5 simple ways to promote your guest post and get the most out of it. Remember that promoting your guest posts and doing all these steps helps you to become a better guest poster, but not only that. It also helps your site because at the end you’ll get the backlink with higher PR juice. And finally, but not less important, it helps the Blog to grow with targeted content.

The owner will love your post and will want more of you. That helps building a relationship that in the future could help you a lot too.

In a world where good guest bloggers are hard to get (most of them don’t even read the guidelines and send horrible pitches), you’re going to be 1 in a million. It’s a win-win situation.

What else would you do after your guest post has been published?

I'm an electronics engineer with a big obsession for technology, SEO and Squarespace Design. Somehow I've developed a nice addiction to blogging too, and I love to share my knowledge in both areas. I'm an online entrepreneur looking forward to create a big authority and share everything in the process with you. Subscribe to my blog here.

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{ 25 comments… add one }

  • Jafar Dhada
    Twitter:
    July 30, 2013, 1:29 pm

    Your post on Guest post has been really good, Nice work here!

    Worth reading and sharing!

  • Chiranjeev
    Twitter:
    April 28, 2013, 1:34 pm

    Hi Servando Silva ,
    Nice point you have covered via the above post on things to do after publishing Guest post.
    Awesome article, worth reading.
    Thanks,

  • John Shea April 19, 2013, 2:27 pm

    Hi Servando,

    Great tips here on guest posting, I like that you point out you also spend some time promoting your guest post as much as you can and even mentioning it on your own blog. I am still fairly new to guest posting but am hoping to start doing a lot of guest posts soon :)

  • Lisa Melia April 1, 2013, 9:16 am

    Totally agree with this, as someone who publishes guest articles on my blogs, I find it really irritating when it is left to me to answer questions and reply to the comments on behalf of the author – it’s especially rude when they don’t even stop by to like or tweet their own article!
    Lisa Melia recently posted..Don’t Leave Your Readers Hanging! Where’s Your Call To Action?My Profile

  • SAJID March 31, 2013, 7:54 am

    Hmmm… I am not guest posting at the moment yet anywhere but i am planning to do so beacuse i have heard and seen that its the best thing you can increase your blogs Serp Ranking… I think that comments should be timely answered – completely agree with you…:)

  • Posh Infosys March 30, 2013, 4:52 am

    Hi silva
    Thanks to share the info.
    blog are the most useful too share the information, but the SEO strategy kill this and most of us share the link on blog to promote or to get the quality backlink for his/her website and i am also one of them.

  • Darlene March 26, 2013, 1:34 am

    HI Servando, thanks so much for the fantastic tips. I definitely did not promote my guest post as much as I could have. I just might have to go back and give it a second chance.

  • Lei Broch March 24, 2013, 3:16 pm

    Some people who got their blog post published in other blog thinks that their job already ends. And they don’t realize that blog post is just the first step of attracting new readers and potential clients or buyers. It is communicate that you communicate and engage your target audience. Follow them on their social accounts and build a good relationship with them.

  • Josue March 20, 2013, 6:44 pm

    I have made these mistakes. Thanks for sharing and yes guest post is a power traffic generation method for new blogs

  • Gautam March 16, 2013, 12:36 pm

    Yaa these are the mistakes that Most Doesn’t Do.Everyone Forget About The Guest Post After It has been Published.So This Post Of Yours Will help Them…

  • Ritul Gangwar March 15, 2013, 2:37 pm

    Hello Servando Silva,
    First of all I must say , your blog is looking very cool and attractive. And I am agree with the point that guest posting is necessary , it makes relationship with other bloggers. Nice post and thanks for sharing .
    with regards

  • Rashmi Sinha March 15, 2013, 1:42 pm

    A whole new perspective for marketing and branding your blog!!! It is such a nice thing to see how internet has facilitated the exchange of ideas. Loved this post. Will try some of the tips mentioned here for my blog.

    Thanks for the post!!!!

  • george March 15, 2013, 7:02 am

    I do send a message to my list linking to the guest post but that’s the only thing I do for the promotion

  • Vincent Armstead March 15, 2013, 4:21 am

    Thanks for the post as this post reminded me of when I was doing guest blogging at my starting period..
    Yes its true that most of the bloggers do guest posting for generating backlinks but this should not be done..If your guest post is published it means that you have the ability to write great articles and users loves to read some good posts and will comment on them, so always give a reply to those users as it builds a good impression.

  • Ashraf Kamal March 14, 2013, 4:26 pm

    I am guest blogger but in very early stage, of course am doing for backlinks mainly because my blog is few months old. Honestly I never think about such things that you have mentioned here, but now I am going to implement those. Thanks for great idea, it has changed my mind completely about guest blogging.

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