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The Google Story

Google Story And The Blogging Heroes

The Google Story” by David A.Vise is about the most widely used search engine in the world – Google. The common phrase that people say when they want to look up something is ,”I’ll just Google it.” Everyone knows what you mean when you say “Google it” other wise if you haven’t heard of it, then you’ve been living in a cave or something. Google was created by two men –  Sergey Brin, a Russian and Larry Page, an American.

They both met up at Stanford University in the US. They had this idea of wanting to create a search engine that would organise every piece of information and would be accessible to the public for free. They also wanted to make money from it to people in the form of selling ads called Adsense, which are a type of  pay-per-click ad, where you make money from showing their ads on your site or blog.

Larry Page & Sergey Brin

They also invented AdWords, where people would buy advertising and pay each time someone would click on their advertisement. Which is very expensive.It can run into hundreds of dollars just to pay for advertising this way. They also had a favourite recipe that their chef cooked for them, which was called Buttermilk Chicken. The meals would be provided for free to the workers and the recipe itself was Google-sized to the max. Sergey and Larry wanted to change the way the world searched for and researched for information. They looked to make money by selling targeted advertising to businesses on the results pages. They wanted an accessible search engine that could be searched by people all over the world for free.

Blogging Heroes By Michael A. Banks

Blogging Heroes” is a great collection of the world’s 30 top bloggers. Michael A. Banks goes into detail as to how he got in touch with them, and how he transcribed their words into text for inclusion in his book. He did it by using software that helps you dictate words into sentences on the computer screen as you speak the words  out via audio tape. The software is called “Naturally Speaking”.

The bloggers themselves go into great detail as to how the came into blogging, what their previous experiences were before they tried blogging, What sort of jobs they had or still have and how much time they devote to it. Some of them (in fact, most of them) blog full-time and write content for much of the day and for many hours. I was gobsmacked as to how many blogs that they themselves looked at via rss readers and the hundreds of blogs that they read per day to do research for their specialised fields.

Blogging Heroes

No doubt about it, you have to be dedicated to your craft if you want the loyal readers to keep reading your blog. Why do they blog? because they are passionate and enthusiastic about doing it and it consumes an incredible amount of time.  They give plenty of tips for the newbie blogger, such as:  Be passionate about the topic you are writing about.  Good content will outbeat SEO tactics all the time.

Read and comment on other blogs, and continue the discussion rather that leave a short note. Google will bring a trickle of traffic to you forever.  And lots, lots more. And some of them have books that were written before the blog was created, others had email newsletter lists. And some even worked for MicrosoftDave Taylor, of AskDaveTaylor.com had this really good description of how to attract readers to your site. He likens it to going to a party. But you don’t go to a party and just leave. You go and engage in discussions. You have to make yourself known in the blogosphere, and people will want to come to your party, as it were.

I have a blog called, Best Of Joanne which has articles,and is about reviews of other blogs, sites and contests around the web

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{ 19 comments… add one }

  • Arslan November 21, 2010, 12:48 pm

    really nice post….even i dont know what i would do without google….
    Arslan recently posted..Final PaperMy Profile

  • Jon November 2, 2010, 4:13 pm

    I still remember the day I found Google. A colleague at work just said to me “use Google, it is better”. I guess I was using Yahoo, it was 1999 I think. Never looked back. What is really funny is that my best friend at the time was a techy expert. He asked me “why are you using Google and not Yahoo?”. He now works for Google (lucky so and so). Funny world.

    Google is great. No other internet business has really totally understood the Internet like Google. It is successful because it can see what needs to be done NOW, and also has the insight to guess what is needed for the future. That is business, not techy skill.
    Jon recently posted..Google’s Wonder Wheel Search ToolMy Profile

  • Mia July 20, 2010, 5:31 am

    It’s interesting to get to know the story behind Google’s success. I really can’t imagine my daily activities on the net without Google.

  • Shiva July 19, 2010, 12:08 pm

    I have always been inspired by the story of Google, Apple, Yahoo, Facebook and Twitter. Each have their own uniqueness and each of them started out from a small idea and lot of hardwork.

    On the other hand the Blogging heroes seems to be another inspiring book.

    Great article Joanne
    Shiva recently posted..Add Widgetized Sidebar in WordPress FooterMy Profile

  • Lennart Heleander July 19, 2010, 10:35 am

    Hi Joanne, good article, I did know a lot about them and Google before, but you filled in many small and interesting things I didn’t know.

  • Carl July 18, 2010, 1:52 pm

    I guess I’ll check out the Google Story.. It’s Sunday and the Internet is slow right now. Thanks for letting us know about it.
    Carl recently posted..Are you Subscribed to ClickNewz YetMy Profile

  • Anne Moss July 18, 2010, 2:42 am

    I have no hopes of coming up with another Google, but tips from bloggers is always interesting. Thanks for sharing these reviews!
    Anne Moss recently posted..Sites in Languages other than EnglishMy Profile

  • Dev - Technshare.com July 17, 2010, 7:04 pm

    Hey Joane,

    Nice post. I really like these types of stories..!!
    Thanks for sharing the google story.

    ~Dev
    Dev – Technshare.com recently posted..6 Top Benefits Of Press Release And How It Can Improve Your Internet BusinessMy Profile

  • Colleen July 17, 2010, 6:57 pm

    ”I’ll just Google it.”

    Coincidence you say this Joanne, as we just purchased a bunch of signs we designed for our home listings that say, “Google This Address.” We will be placing these in the front yards of our homes we have for sale. In many ways Google has changed all of our lives, eh!
    Colleen recently posted..Annual Prosser Fly-In and Show at Prosser AirportMy Profile

    • Joanne July 17, 2010, 9:04 pm

      Yeah, it seems to be a common phrase “I’ll just Google it” nearly everyone says it or makes a reference to it when searching for information.
      Joanne recently posted..4 Bad Ideas for Making Money OnlineMy Profile

    • Hesham July 18, 2010, 12:42 am

      That’s an awesome idea!

      i remember there was a problem to content the virtual world “the internet” to our real world, and because of this great technology more people are able to use it efficiently these days more than ever!

      For me.. I feel i can not live any more without search engines! for sure I will feel I am lost!

  • Robert July 17, 2010, 5:10 pm

    I’m really impressed with Google and the guys who started it. It’s a lot like the way Facebook came about, couple of guys in college just doing their thing. Google deserve all the credit they get, and continue to innovate and move forward, If only I could be as successful! :p
    Robert recently posted..The Tale Of Apple’s Antennagate WoesMy Profile

    • Joanne July 17, 2010, 9:06 pm

      Yes,they have made strides in furthering their technology and have become more innovative as a result.I wish their adwords advertising rates were cheaper!
      Joanne recently posted..4 Bad Ideas for Making Money OnlineMy Profile

  • Murlu July 17, 2010, 5:08 pm

    I’ve caught this movie actually – really great. I love anything related to techie stuff. There ares one great miniseries called Triumph of the Nerds which was made back in the early 90s and delved into Microsoft, Apple and other companies taking off.

    What was funny is at the end of the series it was saying “there’s this thing called the World Wide Web, only time can tell what will become of it”.

    The key to every part of both the Google movie and the miniseries is how everyone involved saw there was a problem with information – others weren’t providing it so they decided to make it their mission to do so.

    What can we learn? Be the person that fulfills a need, give it all away and the success will come as people become obsessed with the great things you offer.
    Murlu recently posted..Creating A Cult Following Behind Your BrandMy Profile

    • Joanne July 17, 2010, 9:09 pm

      Gee I didn’t know there was a movie made…..interesting.And I can vaguely recall another one relating to computing with the Microsoft person Bill Gates and Apple computers and they were at war with each other.
      Joanne recently posted..4 Bad Ideas for Making Money OnlineMy Profile

  • Aminul Islam Sajib July 17, 2010, 4:57 pm

    Great. I didn’t know they both weren’t americans.

    • Hesham July 18, 2010, 12:44 am

      mmm… if you are talking about Sergey and Larry . then let me correct this, they are not both Americans, Sergey Brin, a Russian and Larry Page, an American.

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