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5 Ways Google+ and Google Hangouts Can Benefit You as an Entrepreneur

Start up costs to a business can be high, and if you’re a young entrepreneur lacking the financial backing of a Fortune 500 company, it’s time you turn to all the technology available, particularly the networking services offered through Google, to save money as you build your business.

Let’s look at five ways in which Google+ and Google Hangout can add a social component to your business while also saving you money.

Use Google Hangout to Replace Having an Office Space.

Instead of shelling out dough to rent or buy an actual office, hold virtual meetings, webinars and conference calls via Google Hangout.

This way you can see your employees or clients, but don’t even have to put on pants since they’ll only see you from the waist up. Gather your team, woo prospective clients or entice investors all from your virtual conference space that costs nothing to maintain.

Offer Yourself up as a Consultant.

In order to expand your expertise in whichever field you’ve chosen to be an entrepreneur, offer up yourself as a consultant who is available for consultations via Google Hangout.

You can promote this service on Google+ and other social media sites, and also use those sites to connect with other experts and those who may be interested in your services.

Hold a Media Conference.

Once you’ve gotten word out about your company, promote to the media and general public by hosting media briefings via Google Hangout.

It’s much more fluid than issuing a paper or email release and allows you to interact with the public. People can ask you questions in real-time and you can engage them further with your own answers – and questions, if needed.

Use Google+ to Target Specific Populations.

Find your audience on the Internet by targeting specific people and communities on Google+.

Look at shared Google Circles that are in your given interest area and find a way to get in and reach out to the members of that social media-created group. Create your own Circles as well and promote them in other virtual places where you promote your business.

Integrate These Tools with Your Other Efforts.

Google+ and Google Hangout are just a couple tools at your disposal as an entrepreneur in the Internet age. Incorporate them into your broader business strategy and marketing plan and use the messages you spread across them on other social media sites, on your website and in traditional printed materials. You should only be using these and other tools if they fit into the mission and audience of the business you’re trying to create.

These are just a few of the ways you can use Google+ to grow your reputation as an entrepreneur and build your budding business. They are also useful for promotion, reputation management, customer engagement, product demonstrations, informational interviews, organizing events and a plethora of other things you’ll need to do to get yourself considered among the Fortune 500.

Sarah Hill is the 35th most followed person on Google+ and the Chief Digital Storyteller for Veterans United Network – the nation’s leading dedicated provider of VA Loans.

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{ 15 comments… add one }

  • Glenys March 16, 2014, 8:02 pm

    I love the idea of the virtual office via a Google+ hangout.
    I think it is taking a while for people to get their heads around all that Google+ has to offer. Hangouts are a good example of this. Your post highlights these opportunities really well Sarah.
    Glenys recently posted..Top Blog Posts Discovered this MonthMy Profile

  • Adam Dukes
    Twitter:
    June 24, 2013, 12:31 pm

    I just started interviewing local (Vegas) business owners via Hangouts. I add these videos on my site (giving me content) and they get free exposure. I am also learning the areas they need help with in their marketing as well. It’s truly a win-win!
    Adam Dukes recently posted..How McDonald’s Changed The Fast Food Industry And How You Can Do The Same In Your BusinessMy Profile

  • Prakash April 15, 2013, 4:19 am

    It can be used effectively for targeted customers. We can increase our audience with the help of Google hangouts.

  • Lei Broch March 28, 2013, 2:09 pm

    I don’t join google hangouts. Actually, I only use my google + account for find good resources and sharing my content. Google hangouts is a nice platform for meeting new people and prospective clients as it allows you to socialize with other people across the world.

  • Kimsea
    Twitter:
    March 28, 2013, 2:06 am

    I don’t how benefit of Google+ but I just know that when I share my content through this it could increase my blog traffic. Anyway, thanks for make me sense.
    Kimsea recently posted..Social Media Strategy for Increase Traffic Flow InMy Profile

  • Rajkumar Jonnala March 18, 2013, 5:29 am

    great tips keep rocking.i love the you described it hangouts are often used more nowadays these are good ways for maintain enterpreneur

  • PhotoAlbert March 14, 2013, 2:52 am

    Thanks for great article.
    I’ve heard a lot how good Google + could be search ranks optimisation. The hangouts are another great reson to join Google social media.
    Thanks for ideas which inspired me a lot and I can’t wait to engage with Google + further.

  • Rashmi Sinha March 13, 2013, 1:50 pm

    If a person knows anything about online marketing then he ought to know how potent the Google+ hangouts is. As an entrepreneur when you can talk to clients face to face via hangouts it establish your credibility more firmly.
    Thanks for the share.

  • Nick Graff March 13, 2013, 10:32 am

    I am just beginning to learn about Google+. Thanks for teaching on hangouts. I never thought about having a virtual office like that. Thank you!

  • kulls March 13, 2013, 7:07 am

    I could not help reading it again. This is really a good article of yours. Google plus is a good and effective plus short way to target our audience or population

  • Sam March 13, 2013, 5:22 am

    Yes Google+ hangouts help us at ContentVitamin.com as well when we walk thru our writeup drafts over video conferences with our clients. Cuts response time when you can talk to clients face to face via hangouts.

  • Nishadha
    Twitter:
    March 13, 2013, 3:43 am

    Even here in Sri Lanka where the Internet penetration is around 30% we see musicians participating in Google+ hangouts and people seem to love the idea. Other than hangouts there are many other benefits to using Google+ including getting a boost in your search rankings.
    Nishadha recently posted..Is Coworking Right for My Startup?My Profile

  • Hyptia March 13, 2013, 12:59 am

    As we all know G+ is one of the best social media site in social media if you know each and every secret about social media then you can earn many things in online marketing in less time.

  • Darnell Jackson
    Twitter:
    March 12, 2013, 6:56 pm

    Good post Sarah,

    I’m also seeing a movement that reminds me of old myspace where bands and music groups are actually performing shows on Google+ hangouts.

    The opportunities using this neat feature are endless that’s why I had to upgrade my video camera.
    Darnell Jackson recently posted..Logitech HD Pro Webcam C920 Review and TestingMy Profile

    • Sarah Hill March 17, 2014, 8:53 am

      Lots of great use cases for Hangouts. Thanks for commenting and thanks for sharing this post, gang. Hangouts and human media are a new layer of social we are just now beginning to understand. See-commerce is the next generation of e-commerce combined with Hangouts. It’s already happening with Google Helpouts and will be interesting to watch.

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