Many people are desperate to get thousands of likes over Facebook. Importance of fans and their need for engagement is completely underestimated. Finally, fans that have been accumulated or purchased seem to be ignorant about your product.
In this post I shall provide you with some insights on engaging your fans and to squeeze out the most benefit from your Facebook Fan Page.
Do not purchase Fans
Avoid purchasing fans at any cost. Even if you are sold fans at the most cheapest price ignore the deal as the purchasing of fans will prove futile. Purchased fans are responsible, in most of the cases, for not engaging over fan pages. One of the proven facts is that purchased fans are a sham. Fake account’s function is to like a page after which it undergoes hibernation.
Contents which get engaged
Not all posts are commented upon and shared by your fans. But you will notice that some contents are shared and commented in huge numbers while others are just ignored. Watch the theme of the contents that are shared and commented the most as you will need them to engage your fans now and again, do not fret if some of your contents are ignored.
Just remember it’s hard to please everyone. Placing contents that engage readers once in a while should be enough.
Talk to your fans
Fan pages should not be just a heap of links to blogs or website. Though you are trying to gain readers for your content do not forget to have a personal talk. If your fan page is related to health and fitness then ask a question related to it. Post a picture of your sculpted ab and tell them how you did it. Encourage your fans to come up by asking few questions.
Throw a contest on Facebook
Everyone is attracted to a contest. Some of the most successful firms throw in a contest once in every month while some others come up every week. At least two winners must be chosen with a reasonable prize. When the winner of the contest is announced over fan pages it will not only attract more contestants but will increase your fan base.
Time of posting contents on Facebook
Unless you have a fan base from only a single territory you need to fix on a time for posting your contents. Again, this is possible through analyzing the previous content posted over your fan page.
For at least a week, post various contents at various time zones and analyze as to which attracts the most attention. You will find that a certain time zone has more engagement than the other. Use this time zone to post the most important content from your site.
Facebook Fan Page Design
Finally we come to the design part. The design of your fan page should be alluring making your fans explore your fan page. Use various programming languages to build an attractive fan base as impressing your fans can go a long way.
Apart from the above tips, an extra boost might be necessary. Here are some tips to enhance your fan base:
- When posting personal questions over your fan page reduce the use of smiley/emoticons.
- Do not post one line message.
- Give your fans the content which will be of importance to them.
- Don’t be too hard with your vocabulary. Remember your fans are looking for information not for how good you are at vocabulary.
- Treat your fans as real customers.
Christa Joe from Software technology blog November 29, 2012 at 7:44 am
User interaction is quite effective for a business page to maintain the authenticity of organization. This helps your fans to get to know more about the company and can get their answers over the social media. Social media is a powerful tool for companies today as it considerable amount of traffic on their site, if the page is administered properly.
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Richie Richardson May 14, 2012 at 11:25 am
How about monetary reward? Like $50 or $100 for the winner. You can send them through Paypal.
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Aasma May 14, 2012 at 2:22 am
Nice points, But I always find it difficult to choose the right time for FB page update. Is there any tool like “tweriod for twitter” to know the best time for your FB page update so that one can easily get more attention and exposure on Facebook?
Richie Richardson May 14, 2012 at 11:02 am
Personally I do not know of any tools which will point out the best time to post on Facebook. With a little patience, trial and error method will work. If that doesn’t suite you try to find the location of your majority readers. Post during the day anywhere from 11 am to 3 pm (for most of your Fans). Mark from http://www.howtomakemyblog.com had once posted over his Facebook page that most people surf while at work.
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Ari Wahyudi May 12, 2012 at 11:52 pm
Purchasing fan is annoying. Almost every time I check out my facebook account, there are likes for fan pages that I don’t even know about. I wonder, how much my fb like is priced out there.
Richie Richardson May 14, 2012 at 11:12 am
Once econsultancy.com did an article about a Facebook fan seller. They charged around $1.33 for each fan.
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Jacko May 12, 2012 at 7:00 am
I’m working on getting my facebook act together right now I get so much more of a stronger response from twitter. I have noticed that incoming traffic from g+ spends the most time on my site. Have you noticed anything similar?
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Richie Richardson May 14, 2012 at 11:16 am
Currently I am not concentrating on traffic from Social networks and hence it shouldn’t surprise you to see my site without any calls for likes or adds. But mark my words, in the future G+ will bring more traffic. Why? Because it has personalized searches. If you have some 10,000 people in your circle and they search for ‘how to win $50′ (recent post by you) Google will force your post onto them or at least it will rank higher in the search results.
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Ryan Biddulph May 12, 2012 at 2:45 am
Hi Richie,
Powerful post here.
I like the note of posting text only links. I am switching up my strategy a bit. I went too link crazy for a while. Now I am cutting back on links and increasing text only updates. Questions work well. So do inspirational quotes. Anything that engages or inspires seems to generate a ton of comments and shares. Short and to the point works. Not because you are rushing, or forcing, or pushing something out there, but because you are adding value in bite-sized blocks. Sound bites do well in a world of hyper short attention spans.
In fact, my popular posts are always text based, without exception. I feel we all see too many links throughout a normal day. Many people simply want to read a line or 2 and comment, or share their insight, and many people who vibe with the update will readily share on their site. This expands your presence fast. Keep updates short, punchy an on topic at all times.
I also find that sharing other people’s content on your Fan Page is a quick way to get more fans. Want to be promoted? Promote others. The concept is timeless. Give freely receive generously. Sow. Reap. Ignorance of this concept causes more struggle than anything else. Whatever you want, give it away, and give it away freely.
Frequency is another issue. I am pulling back big time in this area. Only a few updates a day now. I will post and let the link or text marinate for a bit. Everybody is on a busy sked and hits Facebook at various times throughout the day. Why not allow these individuals the time to find your top shelf content and share with like-minded people? Another way to expand your presence tremendously.
Thanks for sharing your insight Richie.
Ryan
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Richie Richardson May 14, 2012 at 11:20 am
Thanks for sharing your experience Ryan.
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Munish Kishore May 12, 2012 at 1:23 am
Loved the post. these are the simple things which we over look. I have been overlooking the design of my fan page. Need to start working on that. I agree with you on most of the points. The question of posting a contest is something I am not very sure of. Even if I post a contest on my page what is the reward which should accompany it? The readers are spread around the world what do you suggest in those terms?