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Click-Worthy Content

Is Your Content Even Click-Worthy? Ask Yourself These Four Questions to Find Out

On the Internet, content is king. That’s the way it has been, that’s the way it is, and that’s the way that it’s going to continue to be. Having a steady stream of content is vital to any sort of marketing effort, and it’s especially relevant when it comes to online marketing.

When it comes to content, the difference between quality content and plain content is the difference between an old beaten up pickup truck and a brand new Lamborghini. The difference is night and day. The difference ultimately influences your bottom line. Content needs to be considered something of quality, not quantity.

If you create content, whether for your business in your down time or for a living, you need to make sure people actually click that content. Ask yourself these questions to determine if your content is even click-worthy, or if you should drop it and start from the beginning.

1- Would I Read/View/Share It?

This is the ultimate question that you need to ask yourself with every single piece of content that you produce. Would you even read/view/share this content? Is this content worthy of your personal time, so much so that it should be worthy of other people’s time?

If you’re producing content just to produce content, there may not be too much of a point to what you’re doing. The entire point of having content is to get people to read, engage, and share, and if you wouldn’t do that yourself then there’s probably a chance that a lot of other people wouldn’t either.

If you answered no to the above question, consider what you need to do to make that content click-worthy. That could be writing it from a different angle, spending extra time editing it, or any other number of things to improve the quality of your content.

2- Is It Even Done?

Lots of content producers work under the notion that they need to pump things out as fast as possible because the more content out there, the better. While this can be the case in some circumstances, in the long run it won’t build your brand. Is a piece of content that isn’t even finished going to get clicks?

Rushing through a content assignment might mean you can pump out more content and get more links out there, but in the end if your content feels incomplete it’s not worth it. It won’t get views or shares, and content publishers might even flat out reject it. Many content publishers won’t give you another shot if they feel like the content you provided them in the first place isn’t up to par, so make sure you take the time to ask yourself if the content even feels complete.

3- Is It Factual?

This should be a no brainer, but for people that produce a lot of content sometimes it can slip right by. Make sure you ask yourself if your content is fully factual. Obviously in some cases this won’t be required, but if you’re ever referencing any sort of statistic, take the time to make sure it’s true!

You’d be surprised by just how many facts are either made up or just completely wrong when it comes to content. Whether you’re referencing a percentage, citing a number, or any other sort of situation, just be sure that what you’re doing is actually true.

4- Does It Make Sense?

Finally, ask yourself if your content even makes sense. Does it flow? Will it keep a reader engaged for the whole time it takes to read, or a viewer for the entire length of the video? Part of making sure your content makes sense means making sure your content is relevant.

Relevancy is key to engaging content that’s click-worthy and share-worthy. If you have any doubts at all, shoot your coworker a message and ask her or him to review that content for you. Taking a little bit of extra time could pay off big time for both you and your clients.

Ted Levin is a freelance writer and editor currently focusing on SEO consulting. Ted enjoys blogging about social media, content marketing, and storytelling.

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{ 34 comments… add one }

  • Mitz Pantic April 21, 2013, 5:22 am

    Yeah I hate unfinished content or a post that is missing the guts of the story. Even worse is the wrong facts in an article! This is exactly why I need to read through any content that others write for my blogs, just in case they have wrong information as it is my site’s reputation that gets hurt. :)
    Mitz Pantic recently posted..How To Consistently Write 1000 Words A DayMy Profile

    • Ted Levin April 22, 2013, 11:06 am

      Great point Mitz. Especially if you accept guest posts, reading through and making some edits is absolutely vital. You’re responsible for whatever you post on your site, regardless of whether you wrote it or not. Thanks for commenting!
      Ted Levin recently posted..PR Today Compared With Pre-Internet TimesMy Profile

  • Euan Robertson April 20, 2013, 7:57 pm

    Well written article. With so much dross out there in the blogosphereI hope lots of people click this one and take the advice on board!

  • Babanature April 19, 2013, 1:29 pm

    Hello Ted,
    As a blogger that wants to do something great with his/ her blog, Why rushing? It is better to give your audience better reading experience. if you can’t give them what they want, it is best to stop blogging… :D
    Thanks for this wonderful post and do have a lovely weekend bro…
    Babanature recently posted..How To Customize The Default Avatar Of WordPressMy Profile

  • Dean Saliba April 19, 2013, 12:20 pm

    Very thought-provoking. I’ve been writing blog posts since November 2007 and I STILL struggle to crack getting people to open my links in big numbers. Each article I write gets about 50-100 people reading them, I think I need to keep working on how to make my headlines better as I belief it is the headline that makes or breaks you.
    Dean Saliba recently posted..Top Considerations For Custom Mobile App DesignMy Profile

    • Ted Levin April 19, 2013, 12:42 pm

      Thanks for your comment Dean. Headlines should never be overlooked, as they’re what draw readers in. In my experience, using “buzzwords” in the headlines is what will get you the most clicks.
      Ted Levin recently posted..PR Today Compared With Pre-Internet TimesMy Profile

  • Jane April 19, 2013, 9:24 am

    Click-worthy content is noteworthy content. When it doesn’t have any aspect that gives people the reason to click through or to read (if not scan) there is no point in publishing such content.

    After finishing a blog post, I always put it aside for a day or two and then come back to it with fresh eyes and as a casual reader to see if the content is worthy to be published!

    • Ted Levin April 19, 2013, 11:35 am

      That’s a good point Jane. Going back and reading something a day or two after writing it will help you discover a way to make that content better nine times out of ten. Thanks for sharing!
      Ted Levin recently posted..PR Today Compared With Pre-Internet TimesMy Profile

  • Deborah Anderson April 18, 2013, 2:56 pm

    I especially like the point about whether the article is done. So true, that going for quantity, while ignoring the quality, is not the right solution.
    Deborah Anderson recently posted..What Are Some Ways I Can Further My Blogging Education? #SocialCafe #TBW (Summary)My Profile

  • Claire BUffay April 18, 2013, 9:23 am

    The thing is if you have a different article than the regular ones, then you will definitely get the clicks on it. Your post should have some weight.

  • Shan April 18, 2013, 9:15 am

    Well after panda , Quality content creating has become important for every blogger and i think viral content is actually get shared a lot. Well i don’t have much idea how to create viral content as i am new but with your tips ,i will be able to create sharable content.

    Thanks a lot Ted
    Regards
    Shan

  • Felipe Kurpiel April 18, 2013, 7:48 am

    Really clever questions! But for me the biggest problem is related to content creation. If you do not focus on creating the best content you possibly can the content is never going to be click worthy.
    These questions can help but when you are lazy to write the content you add on your blog you are doomed, at least that is what I believe.
    Nice article by the way.

    • Ted Levin April 19, 2013, 11:24 am

      Good points Felipe. Sometimes there isn’t even a spark there to start the content, which can be the biggest issue. For me, it’s about thinking about my creative process and seeing what it really takes to get an idea. Thanks for commenting!
      Ted Levin recently posted..PR Today Compared With Pre-Internet TimesMy Profile

  • Farrell Conejos April 18, 2013, 5:30 am

    Hey Ted,
    Nice post! Its very informative and useful. I never really tried asking myself about these questions. The truth is, I only write when I feel inspired to write. And your post hit me when I was reading it. My mentality is to have a number of content for my site with minimal checks for its quality. And I guess for that reason, my site is still in the “Okay” stage rather than in the “Very Good” stage. I hope you get what I mean. Nevertheless, thanks for sharing this post. I will try to be more “quality” conscious rather thant “quantity”.

    • Ted Levin April 19, 2013, 11:20 am

      Thanks for your comment Farrell. I am very glad my post was able to help you. I, like you, also really only write when I have inspiration. If I don’t have inspiration my writing can feel forced. Regardless, I’ve found asking myself these questions after I wrote something ensures that what I write has some meaning to it.
      Ted Levin recently posted..PR Today Compared With Pre-Internet TimesMy Profile

  • Alex Thompson April 18, 2013, 2:02 am

    Click worthy would have the excellent title which can be able to attract any visitors.Call to Action feature would add an advantage with click worthy contents.
    Alex Thompson recently posted..What You Should Know About Creating a Web Presence?My Profile

  • Yasir Khan April 16, 2013, 7:14 pm

    Your content must be factual because it is what the target audience really wants to know about. They are wise enough to know what’s fact from fiction, so in order to be considered as a reliable marketer you have to create quality content.

    • Ted Levin April 17, 2013, 11:14 am

      That’s true Yasir, even the smallest slip up in facts can cause you to no longer be considered a reliable source.

  • Ryan Biddulph April 16, 2013, 5:40 pm

    Resisting the urge to pump out incomplete content is a biggie Ted, happy you noted this.

    Complete your content. Then share. No rushing or hurrying here. Make an impact by putting out your best work possible each time you create.

    Thanks for sharing!

    Ryan
    Ryan Biddulph recently posted..3 Tips to Get More Blog Comments QuicklyMy Profile

  • Dawn Marrs April 16, 2013, 3:11 pm

    All good questions to ask yourself… If you wouldn’t share it, why would anyone else? lol

  • Kumar Suhas April 16, 2013, 12:39 pm

    This is a great topic to write about a well written article. Generally bloggers focus on what that have to express but not the way readers may like it. Understanding readers likes is really important and this article offers few simple ways to do it.

    • Ted Levin April 17, 2013, 11:08 am

      Good point Kumar. Considering your audience is one of the primary things bloggers should do before writing a single word.

  • Steve April 16, 2013, 12:24 pm

    Ted, this is a wonderful article. too many times, PR experts (or even the CEO) promote what they need to sell, or promote, or rather than finding the hook that readers need to see, first – setting the plate, rather than bringing out the entree. We try to do the same thing with our prospects and customers..like, Who Do You Need To Know?

  • Trung Nguyen April 16, 2013, 12:21 pm

    I think good content will get the share, but to attract more click, we should have a killer headlines for each content. Do you think so?

    BTW, thanks for great ideas on this blog post, Ted.

    • Ted Levin April 16, 2013, 12:40 pm

      You’re so right Trung. It doesn’t matter if you’ve got thoughtful, relevant, and groundbreaking content, if you don’t have a headline that gives that initial spark then no one will even bother clicking.
      Ted Levin recently posted..PR Today Compared With Pre-Internet TimesMy Profile

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