Gregory Ciotti is a content strategist who is obsessed with behavioral psychology. He's the marketing guy at Help Scout, the invisible email support software for solopreneurs & small business owners.

Convert More Customers

When it comes to converting more customers, the secret to more sales is as simple as understanding just what your buyer wants (and expects) from your business. The thing is, businesses often have many customers buying their products, or at least too many to get to know personally. When that's the case, what's to be [...]

Loyal Customers Infographic

When it comes to using blogging to supercharge your business, there's one thing you have to keep in mind: Loyal customers are your best marketing outlet! It's true! Even loyal readers can be your greatest marketing channel: people love sharing brands that help them out and give them a great experience. With that in mind, do [...]

Perfect Blog Post

Is there such a thing as a "perfect" blog post? Derek Halpern seems to think so. Truth be told, his visual describing the 'Perfect Blog Post' will give you some excellent insights on how to structure your content in a way that gets people engaged and ready to take action. Today, I'd like to break [...]

SEO Factors for Small Business

In addition to my personal projects on the web, I've done web design/setup and local SEO for businesses in my area for quite some time. In my time operating my one man Delaware SEO company, I've come across many small business owners making some huge mistakes with their SEO efforts. Worst of all, sometimes it was [...]

Email List WordPress Plugins

Ah, WordPress plugins. Every blog/WordPress related site has a million "Top Plugins for ____" posts that they use as traffic bait, and that's because posts about plugins are easily consumed and give people new things to try out. There's a danger with these posts though. They encourage you to overload your site with plugins that may [...]

Essential Blogs

If there is one thing that practically any online marketer can attest to, it's the importance of having a few reliable, "go-to" resources in your arsenal when you begin your journey in online marketing. If you try to do without a few reliable sources or a dependable (and knowledgeable) mentor, you can find yourself on [...]

Content Types

When it comes to successful content marketing, we all know by now that content that pushes people's buttons and makes them "feel" (as cheesy as that may sound) is the kind of content that gets shared. The problem is, sometimes we as bloggers just don't have a clue on what to write about! Writer's block [...]

Smart Content Marketing

As you likely know, social proof can be powerful stuff. In fact, I've discussed the psychology of social proof before and how noted psychologist Robert Cialdini believes social proof was the main culprit for the Jim Jones suicide cult! Truly, we are all quite susceptible to the crowd in many ways, and this applies to websites as [...]

1 2